Job Description

Role Title: Marketing & Advocacy LeadMarketing & Advocacy Lead

Organisation: Bristol Tree Craft C.I.C.

Contract Type: Part-time PAYE (3 days/week)

Salary: 33,280 pro rata

Application Deadline: 1st November

Interviews: Week starting 10th November

Who are we?

Bristol Tree Craft is a small, dynamic C.I.C. using traditional craft skills to tackle social isolation and unequal access to nature. We run multiple weekly free-to-access sessions in local green spaces, making unique items with heritage tools & techniques. Inclusivity and empowerment are at our core: we work closely with other community organisations to enable people's connection to nature and foster their agency through learning crafts. We work primarily with NEET youth, refugees/asylum-seekers, and people accessing mental health support and/or addiction recovery services.

What are we looking for?

We're looking for an enthusiastic, committed person with a comprehensive range of communication and marketing abilities. This is a broad and impactful role for an experienced communications and marketing professional who can help amplify BTC's mission, linking climate action, mental health, and community wellbeing through dynamic, targeted communications.

A strong candidate for this role would bring both strategic vision and a hands-on mindset to overseeing most aspects of external communications, including content, digital channels, media/PR and brand development. With a talent for storytelling and an eye for detail, they'd help translate our impact into accessible, compelling content that builds reach, strengthens partnerships, and drives engagement. Working closely with BTC Directors, staff members, and partners, they'd ensure our messaging is clear, consistent, and aligned with our values.

We encourage people to apply who may have experienced obstacles with employment due to a multitude of pressures in this society. Please get in touch if you have specific questions around access needs, extra support or anything else.

Responsibilities will include:

Strategy & Planning

Develop and implement BTC's marketing andadvocacystrategy, aligned with organisational goals. Plan and review campaigns, evaluating outcomes and adjusting approaches based on evidence. Support Directors with quarterly and annual reviews of marketing performance.

Content & Storytelling

Lead on content creation across social media, newsletters, website, and press. Using storytelling to present information in a clear and engaging way. Produce case studies, impact stories, and reports to share programme outcomes.

Digital Marketing

Manage BTC's social media presence (Instagram, Facebook, LinkedIn; TikTok desirable). Lead on website updates, blog posts, and SEO basics. Deliver email marketing campaigns (Mailchimp) to engage supporters. Track and evaluate analytics to guide improvements.

Brand & Campaigns

Help build BTC's brand identity, ensuring consistency of message and tone across platforms. Design flyers, posters, and promotional materials. Deliver integrated campaigns to promote events, workshops, volunteering and seasonal programmes.

Advocacy & Outreach

Write and distribute press releases to highlight BTC's work. Build and maintain media, influencer, and partner contact lists. Represent BTC in meetings, community forums, and networking events. Support partnership development with local councils, funders, corporates and community groups.

Collaboration

Work closely with BTC staff, volunteers & beneficiaries to create content and capture stories. Support fundraising with communications that strengthen bids, reports or campaigns.

Person Specification

Essential Skills & Experience

Proven experience in marketing, communications (charity/CIC sector desirable). Strong copywriting and storytelling skills for multiple audiences. Digital marketing expertise including social media, website, email campaigns and analytics. A collaborative and approachable working style, with the ability to build strong relationships across internal and external teams. Expertise in inclusive, accessible, and ethical communications practices, ensuring content is respectful, representative, and effectively engages diverse audiences. Relationship-building skills with partners, press, local councils, funders and corporates. Strategic thinking combined with a practical, hands on delivery-focused approach. Ability to effectively manage projects independently and as part of a team, prioritise workload, solve problems and achieve deadlines. Genuine passion for BTC's mission.
Desirable Skills

Photography, video, or design (beyond Canva). Grant writing or impact reporting. Experience working in CICs, charities, or grassroots organisations. Public speaking or media representation experience.

If you'd like to apply for the role, please send your CV and a covering letter

(2 pages max!) to

bristoltreecraft@gmail.com

.

We're planning to hold interviews on the 10th of November, so it would be great if you could keep that day free if possible.

Job Types: Fixed term contract, Freelance
Contract length: 12 months

Pay: 33,280.00 per year

Work Location: Hybrid remote in Bristol BS16 1BQ