Job Description

At Apple, we don't just create products - we create the kind of wonder that's revolutionised entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Our Advertising Platforms are a set of technologies that enable thriving ecosystems for Apple's content partners: we help publishers and developers to earn money for the work that they produce, and we help consumers to discover amazing content that iOS developers are creating for their iPhone and iPad.DescriptionThe Marketing Analyst will be responsible for supporting the Apple Ads Marketing and Sales teams with customer insights and analytics that inform and fulfill strategic objectives and goals. Your main responsibilities will include: - Providing web analytics support to Marketing stakeholders (e.g. producing ad-hoc custom dashboards and Keynote analyses supporting stakeholders). - Ensuring operational excellence by maintaining and improving existing insights development and web reporting processes. - Quantify the impact of marketing initiatives on customer success and future behaviour. - Drive business analytics projects through all phases, including data quality, data analysis, data visualisation, and presentation of results and deliverables. - Monitor usage metrics, understanding business-based explanations for large scale trends and patterns in customer lifecycle behaviour. - Develop data models and analytical tools for ongoing audience segmentation, benchmarking, trending and competitive analysis. - Build dashboards, reports and presentations. - Collaborate with cross-functional teams, including: Marketing, Sales, Data Insights and Engineering. - Design, conduct and analyse A/B tests to optimise performance of marketing campaigns.Minimum Qualifications

• Strong professional experience developing advanced Tableau data visualisations, dashboards and reporting.
• Programming skills in SQL and Python required to develop and maintain custom ETL processes.
• Skills in exploratory data analysis and familiarity with advanced quantitative analysis.
• Experience reporting on web analytics in Adobe, or other web analytics tools.
• Comfortable using modern data technologies. Familiarity with database modelling and data warehousing principles (Snowflake preferred).
• Knowledge of the digital advertising industry, the mobile app economy or related field.
• Familiarity with automated data ingestion processes including APIs.
• Ability to partner effectively with data science and engineering stakeholders to meet the data needs of the business, translating business needs into analytical requirements.
• Ability to communicate the results of analyses in a clear and effective manner.

• Postgraduate degree (MS or PhD) in a quantitative field of study including: Economics, statistics, applied mathematics, data science, business or a related discipline is beneficial.
• Excellent written, verbal, presentation and communication skills.
• Self-motivated and proactive with proven creative, problem-solving, and critical thinking capabilities.

Apple