Job Description

Job Role :

Marketing and Communications Officer

Job Title:

Marketing and Communications Officer

Responsible to

: Customer Engagement and Employability Manager (CEEM)

Base:

Three Counties House (Head Office)

The role involves travel between sites. A full driving licence and access to a vehicle is preferred.

About us:

Brighter Futures is a non-profit Registered Provider of Social Housing and Supported Accommodation based in Stoke-on-Trent. Established in 1974, we have extensive experience in providing accommodation-based support for individuals with complex needs, and we specialise in homelessness, vulnerable women, and learning disabilities.

Purpose of the Role:

To support the Senior Leadership Team in delivering the Brighter Futures Corporate Strategy by running campaigns that build the Brighter Futures brand and showcase the impact of our work.

To work with the Customer Engagement and Employability Manager (CEEM) to ensure the successful delivery of the Communication Strategy and the implementation of relevant policies and procedures.

To support the CEEM with customer-facing communications that promote and encourage engagement, while amplifying customer voices.

To communicate the aims and values of Brighter Futures to customers, volunteers, colleagues, partners and external agencies in a professional manner, and act as an advocate for all Brighter Futures projects and initiatives.

Duties and Key Responsibilities:

Marketing and Communications

? Develop and deliver creative, engaging content across all communications channels, tailored to diverse audiences.

? Lead on the maintenance and updating of Brighter Futures' website and social media platforms, ensuring content is current, compelling, and aligned with brand messaging.

? Commission, write and produce engaging content, including digital and multimedia, including newsletters, press releases, blogs, videos, and case studies for internal and external audiences with strategic steer from the CEEM.

? To work with management and internal teams across the business to promote the role of the Marketing and Communications Officer and encourage the circulation of good news stories.

? Represent Brighter Futures and foster good relationships with our stakeholders and the wider community, including maintaining a network of relationships with journalists in the local area and housing sector.

? You will identify opportunities for positive media exposure as well as initially managing press enquiries, escalating to the CEEM in line with internal protocols.

? Support the Customer Engagement and Employability Manager to promote our values and methodology, counter stereotypes and oppressive attitudes towards our customers and build brand awareness.

Events:

? Support with the planning of internal and external events and activities.

? Assist in developing engagement forums to foster feedback and participation from colleagues and customers.

? Represent and promote Brighter Futures in a professional manner at community events, conferences and networking opportunities

Reporting and Administration:

Provide regular performance updates to the CEEM and contribute to KPI tracking.

Monitor and maintain stock of marketing materials.

Manage and maintain an up-to-date contacts database ensuring GDPR compliance.

Obtain media consent and remain compliant when sharing customer or colleague stories.

Support the delivery and reporting of Tenant Satisfaction Measures.

Safeguarding:

To operate an eyes-wide-open approach when dealing with customers, reporting Safeguarding Concerns to relevant staff.

Financial

? Ensure compliance with Finance-related Policies and Procedures, obtaining relevant sign of and adhering to financial limits

? To ensure value for money on purchases

? Raising Purchase Orders in a timely fashion and approved by appropriate person

Other

? Work with Customer Services Team to identify dissatisfied customers and signpost to means of feedback including the Complaints Policy

? Undertake any other duties that may be reasonably requested

? Promote equality and diversity best practice in all areas of work

Training and Development

? Take responsibility for your own learning and professional development

? Complete all company mandatory training within specified timeframe

? Undertake research and development into project-related issues

Behaviour & Competences:

Behaviour embodies Brighter Futures values and is within the Code of Conduct

Demonstrate the competencies and behaviours set out in the Competency Framework.

Work to Brighter Futures aims, values, policies and procedures and ensure that others do so.

Hours of Work:

It is expected that the usual working pattern is 37 hours per week between Monday and Friday. However, flexible hours are a requirement of the post. Potential to work out of hours, with advanced notice for special events.??

Salary & Benefits:

Salary: 25,010

27 days annual leave plus 8 additional days

Group Personal Pension Plan, including life assurance and group income protection

Health Care Cash Plan

Occupational Sick Pay

Staff Counselling Service

Buy and sell annual leave scheme

Job Type: Full-time

Benefits:

Company pension Employee discount Gym membership Health & wellbeing programme Referral programme Sick pay
Schedule:

Monday to Friday
Work Location: In person