SKVP is a fast-growing Indian QSR chain in the UK, bringing the taste of Mumbai's iconic street food to local communities. With a passionate fan base and expanding store footprint, we are on a mission to make authentic Indian snacks a staple across the UK.
Role Summary
We are seeking a dynamic and hands-on
Marketing Assitant
to take ownership of our brand, business strategy, and store-level marketing execution. This role blends high-level strategic thinking with practical, on-the-ground marketing activity to drive restaurant-level sales and overall brand growth.
Salary
: Competitive, based on experience
What We Offer
Opportunity to shape a beloved and growing brand from the ground up
Freedom to innovate and see your ideas come to life in-store and online
Collaborative, energetic working culture
Staff discounts, perks, and opportunities to grow with the business
Key Responsibilities
Brand & Business Strategy
Develop and implement a cohesive brand strategy aligned with the company's vision and business goals.
Own the marketing calendar, integrating seasonal campaigns, product launches, and local events.
Collaborate with leadership on long-term marketing plans to support growth and expansion.
Store-Level Marketing
Devise and execute tactical marketing initiatives tailored to individual stores.
Work with store teams to localise promotions, manage in-store branding, and engage local communities.
Monitor store performance and optimise marketing efforts to boost footfall and sales.
Design & Content Management
Oversee creative assets across print and digital platforms -- menus, POS, social content, flyers, and promotional materials.
Manage relationships with designers, photographers, and freelancers to ensure high-quality, brand-aligned output.
Digital Marketing
Lead the digital marketing strategy including social media, SEO/SEM, email campaigns, and online advertising.
Oversee content creation and community management for platforms like Instagram, Facebook, TikTok, and Google Business.
Analyse digital performance and adjust tactics to maximise ROI and engagement.
Campaign Management
Plan and execute integrated marketing campaigns across channels.
Monitor and evaluate campaign effectiveness using analytics tools and data insights.
Work closely with third-party delivery platforms (e.g., Uber Eats, Deliveroo) to optimise promotions and visibility.
Qualifications
Experience
Minimum 4+ years in marketing with strategic and executional scope. (Essential)
Experience in QSR or Indian food/hospitality market. (Desirable)
Proven experience in both strategy creation and hands-on tactical execution. (Essential)
Demonstrated success in managing campaigns that drive footfall and local engagement. (Essential)
Education
Degree in Marketing, Business, or related field (Essential)
CIM or equivalent marketing qualification (Desirable)
Design Knowledge
Ability to manage creative briefs and brand consistency (Essential)
Hands-on design ability (Canva, Photoshop, Illustrator) (Desirable)
Digital Skills
Social media, email marketing, paid ads, analytics (Essential)
SEO/SEM and influencer marketing (Desirable)
Communication
Strong verbal and written skills (Essential)
Multilingual (e.g., Hindi, Gujarati, Marathi) (Desirable)
Mindset
Creative, data-driven, collaborative (Essential)
Passion for brand building and storytelling (Desirable)
This is your chance to shape the voice of a growing brand and take your marketing career to the next level. Think you've got the spark?
Job Types: Full-time, Permanent
Benefits:
Company pension
Store discount
Work Location: In person
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