Job Description

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Description

As the Marketing Assistant at Blackpool Transport Services, you will be supporting the Marketing Manager in the delivery of the department's ambitious marketing and communications plan. You will have a key part to play in achieving our objectives through successful execution of various marketing tasks.

The ideal candidate will have a good understanding of marketing principles, strong written and verbal skills and the ability to work in a fast-paced marketing department. You will also be willing to get involved in all aspects of the marketing department and have the desire to get things done to a high standard, but in a timely manner.

Due to the nature of our business, you'll need to be willing to gain a deep understanding of what it takes to operate an award-winning bus and tram company. Understanding the operation which will empower you in your Marketing role.



This role is for a 6 month fixed term contract, covering maternity leave.###

Key Responsibilities

Internal Communications

Work closely with the Marketing Manager to implement, deliver and manage strong internal communications. Champion internal communications across the business at all levels to deliver complex messages in an audience appropriate manner. Collaborate with internal teams to create timely, relevant and effective communications.

Execution of key marketing activity

Successfully execute key marketing activity to support ongoing marketing campaigns and projects. Support in the creation of marketing and creative briefs, working alongside our consultants and partners on ideas and delivery. Prepare new and updated content for the Blackpool Transport website. Contribute innovative ideas for marketing campaigns with a commercial and customer focused mindset.

Creation of Marketing assets

Build a bank of photography and imagery that can be utilised across a range of printed materials and digital channels. Assist in the development of new and evolve existing content (both written and visual) for use across a number of channels, including printed timetables, our website and social media. Work with the marketing manager, external agencies and marketing support consultants to ensure a strong and consistent brand image is maintained throughout all channels.

Marketing admin and business support

Undertake Marketing administrative tasks to support the Marketing Manager and wider team. Carry out such tasks as may reasonably be required by the Marketing Manager or other members of the management team. Assist with maintaining and developing databases and mailing lists. Assist with the set-up of customer surveys as well as the compiling of data. Support the wider business and other teams through the organisation of marketing assets, signage or any other ad-hoc materials that they may require to achieve their departmental responsibilities or objectives. ###

Skills, Knowledge and Expertise

Essential Qualifications and Knowledge

Good understanding of marketing principles. (Essential) Basic understanding of bus and tram operations. (Desirable)

Experience

At least 1 years experience working within a marketing team. (Essential) Experience in creating high quality written communications. (Essential) Relevant marketing qualification. (Desirable)

Aptitudes and Skills

Excellent verbal and written communication skills. (Essential) Proficiency in Office 365. (Essential) Strong organisation and time management skills. (Essential) Creative mindset. (Desirable) Networking skills/ relationship building. (Desirable) Passionate about photography. (Desirable) Proficiency in adobe photoshop and illustrator. (Desirable) Customer research and data analysis skills. (Desirable) ###

Benefits

A fantastic hourly rate of pay Free travel on all our bus and tram services (with additional passes available for a few of your nearest and dearest) Learning and Development opportunities. Enrolment into the Blackpool Transport pension scheme and access to pension advice if needed. Work/life assistance offering help and support available 24 hours a day through our Employee Assistance Programme. Exclusive Discounts on shopping, days out and much more through Spectrum Life. Access to 'Toothfairy' an app that gives exclusive access to UK based dentists for BTS employees. Discounted Gym membership at all Blackpool Council gyms. A smart, top-quality uniform.


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About Blackpool Transport Services

Proudly serving Blackpool, Fleetwood, Thornton Cleveleys, Lytham St Anne's and Poulton-le-Fylde with friendly and reliable transport for over 100 years