Western Cars Toyota is seeking a creative, organized, and proactive
Marketing Assistant
to support our marketing team in promoting the dealership's brand, vehicles, services, and events. This entry-level role is perfect for someone who is passionate about marketing, automotive trends, and delivering a best-in-class customer experience.
Key Responsibilities:
Assist in the planning, development, and execution of marketing campaigns (digital, print, social media, radio, etc.)
Assisting in Producing and Delivering a plan set out by Toyota UK on a quarterly basis
Assisting with SEO & Paid Search Ads including Google
Maintain and update dealership website content, vehicle listings, and promotional banners.
Monitor online reviews and social media channels, responding to customer inquiries and comments as needed.
Support email marketing campaigns and maintain customer contact databases (CRM).
Track campaign performance metrics and prepare basic reports on reach, engagement, and ROI.
Coordinate local events and sponsorships, including logistics, promotion, and on-site support.
Collaborate with sales, service, and finance departments to support cross-departmental promotions.
Maintain marketing inventory including brochures, promotional items, and signage.
Qualifications:
1+ year of experience in a marketing or administrative support role
Proficiency with social media platforms, basic graphic design (e.g., Canva), and MS Office.
Basic knowledge of marketing principles and digital tools such as Mailchimp, Google Analytics, or Meta Ads Manager is a plus.
Strong written and verbal communication skills.
Excellent organizational skills and attention to detail.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
Photography/video editing experience is a bonus.
The successful candidate will be required to work from our office on the Sligo Road, Enniskillen. Being able to attend Regional Marketing meetings within Northern Ireland is also a necessity.
Please note: You need to be able to attend our office in Enniskillen so please do not apply if you cannot do so.
This role may be well-suited for a student seeking to expand their practical experience in the field of marketing.