Job Description

About Tokyo Live

Tokyo Live is the live music and festivals arm of Tokyo Industries.

Founded in 1997, Tokyo Industries manages over 50 of the trendiest bars, clubs, music venues, and festivals across the UK and beyond.

Our portfolio of live music venues features Digital and Think Tank in Newcastle; Deaf Institute, Gorilla and Factory 251 in Manchester; The Welly in Hull; The Arts Club in Liverpool; and One NinetyFour in London. Our music festivals include Bingley Festival, LooseFest and Tokyo Live.

Our venues tend to be unbranded, showcasing their local identity, market, and music, which is as unique and independent as the individuals who enjoy it. We are in search of someone exceptional: are you ready to help us shape our vision?

About The Job

Information about the post of Marketing Assistant for Tokyo Live.

Job title - Marketing Assistant (Live Music Venues)

Department & Team - Live Music

Location - Newcastle Office

Working hours - 37.5 hrs per week including occasional evenings and weekends

Reports to - Marketing Manager

Works in conjunction with - Marketing Team, Live Music Team and Head of Festivals; other departments as required

Overall Purpose Of The Job

We are looking for a music loving, dynamic, self-motivated

Marketing Assistant

to join our small but ambitious Live Music team. Sitting within the broader company ecosystem, this role is ideal for someone who is passionate about live music, thrives in fast-paced creative environments, and wants to be actively involved in promoting grassroot shows.

As Marketing Assistant, you will work closely with the Marketing Manager to plan and deliver marketing campaigns across both digital and non-digital channels. You'll be a key point of contact for internal and external stakeholders, helping to amplify our events to the right audiences and maintain a strong online presence across all platforms.

Show Promotion

Collaborate with the Marketing Manager to build timely and effective show announcements and on-sale strategies Ensure shows are accurately listed across in-house websites and partner platforms. Design show posters and digital assets using professional design software such as Adobe Photoshop, Illustrator, InDesign Print, and coordinate the distribution of show posters and flyers Attend shows to capture live content and post in real-time on social channels Interview artists, promoters and industry professionals to create engaging content Work with ticketing teams to track sales, update marketing plans, and report on performance.Co-ordinate monthly venue listings to promote across socials, third party and print Manage photography and influencer rotas for high-profile or priority shows

Social Media & Digital Engagement

Manage the day-to-day running of our social media content calendar across all platforms (Facebook, Instagram, Twitter/X, TikTok, etc.) Plan, build, and optimise paid social media campaigns in line with overall show marketing strategies Monitor and analyse social performance, audience engagement, and ROI across paid and organic content Conduct digital landscaping to ensure shows are listed on relevant third-party pages, gig groups, and event sites

Marketing Strategy & Content Creation

Support the Marketing Manager in the development of detailed show marketing plans Create compelling content including promotional artwork, video/reels, social content, and live visuals from events Write and distribute press releases tailored to local audiences, ensuring messaging is consistent with show objectives Proofread and edit all public-facing content to ensure clarity, accuracy, and brand consistency

Your Profile

You are highly organised, detail-oriented, and creative. Driven by a passion for music and love working collaboratively with a wide range of people including promoters, artists, and creative professionals. You're proactive, resourceful, and adaptable, especially in a fast-paced environment where priorities shift quickly.

Experience & Skills

Essential

At least 2 years' experience in a comparable marketing or promotions role Proficient in Adobe Photoshop, Illustrator, InDesign, and Canva Confident working in WordPress or similar CMS platforms. Strong grasp of digital marketing tools and tactics, including paid social, PR, SEO, and email marketing Excellent communication skills - written and verbal Comfortable with market research, web analytics, and reporting tools Highly organised, deadline-driven, and able to manage multiple projects at once Team player with a strong collaborative mindset

Desired

Previous experience in the music or entertainment industry Experience using Trello or other project management tools Knowledge of gig photography, influencer outreach, or content capturing tools

Education

A Bachelor's degree in Marketing, Communications, Media, or a related discipline is desirable but not essential if you have relevant experience

Additional Information

Occasional evening and weekend work is required to support shows and live content needs This role offers significant opportunities to grow within a supportive and creative team environment The responsibilities outlined above are not exhaustive and may be reviewed from time to time by the Managing Director
Job Type: Full-time

Pay: 27,500.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Work from home
Schedule:

Monday to Friday
Education:

Bachelor's (preferred)
Experience:

Marketing: 2 years (required)
Work Location: In person