Job Description

MOO set out to shake up the world of print back in 2006. And we've come a long way since. Today we're a 400 + strong team (we're thinking of getting matching jackets) who create print and digital products for companies of all sizes - from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you'll find us in Boston, MA, as well as East Providence, RI and Denver, CO.
We're making new and exciting things - and we could really do with your help.
The CRM (Customer Relationship Management) team strives to deliver personalised, omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers, while building greater lifetime value potential for MOO.
MOO is seeking a Manager, Marketing Automation to join the CRM team to deliver (and evolve) omni-channel lifecycle marketing for our self-serve customers. This role is central to driving revenue growth from returning customers by getting the most out of our marketing automation platform, Braze.
You'll manage a small team (currently two direct reports), ensuring delivery of customer campaigns and programs, while pushing forward innovation in how we use Braze-expanding automation capabilities beyond email into channels like site personalisation, direct mail, and paid media integrations.
We're looking for a data-driven, performance-centric Manager, Marketing Automation to elevate our customer marketing capabilities and lead our automation efforts for our self-serve customer base. You'll be responsible for expanding our capabilities in our customer marketing automation platform (Braze), and for leading the team responsible for the day-to-day execution of self-serve email and automated campaigns. This role is central to delivering timely, relevant, and personalised customer experiences that drive engagement, retention, and lifetime value.
This is a hybrid role based in London.
Responsibilities

• Lead Marketing Automation Execution: Manage day-to-day campaign builds and automated customer journeys in Braze, ensuring campaigns are delivered on time, accurate, and impactful.
• Optimise Email & Omni-Channel Programs: Lead on the delivery of self-serve customer lifecycle strategies, with email as the primary focus while piloting and scaling additional Braze-powered channels (site personalization, direct mail, paid media, etc.).
• Grow Returning Customer Revenue: Drive measurable impact on customer retention and revenue by building personalised, data-driven journeys.
• Manage & Mentor Team: Lead a small automation team, providing guidance, coaching, and career development support.
• Partner Across Teams: Collaborate with CRM campaign strategy, e-comm, creative, analytics, and data teams to bring to life revenue-driving customer experiences.
• Test & Learn: Establish a culture of experimentation within your team, designing and analyzing A/B tests to continuously improve performance, and collaborating with our customer analyst on the experimentation roadmap for self-serve customers.
• Champion Best Practices: Stay on top of Braze's evolving feature set and marketing automation best practices. Lead the implementation of new tools, processes, and integrations to improve campaign sophistication and process efficiency.
• Measure & Report: Monitor campaign performance and share insights, driving continuous optimisation.
• Maintain Strong Email Deliverability: Monitor deliverability trends in Braze, utilising external tools when needed, to ensure optimal deliverability of self-serve customer emails from Braze.
• Partner with Engineering and Analytics: Ensure Braze receives the right data, and in formats usable for segmentation, personalisation, and reporting for self-serve automation programs

About You

• Proven experience in CRM or marketing automation.
• Expertise in marketing automation platforms (such as Braze), possessing the ability to build complex, data-driven campaigns across the customer lifecycle.
• Experience translating customer lifecycle strategy into scalable, testable, and performance-driven automations.
• Analytical mindset with an ability to use data to tell a story and make decisions.
• Strong prioritisation skills; able to handle multiple initiatives and priorities of the marketing automation team.
• Comfortable working cross-functionally, with excellent stakeholder management and communication skills.

Nice To Have

• Familiarity with HTML for email, data integrations, and tagging implementation (e.g. Liquid in Braze) is a plus.
• People management experience

What's it like to work at MOO?
MOO's the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success - while also recognising the importance of a healthy work/life balance.
That's why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We'll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.
Diversity Statement
We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn't discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class.
As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we'd like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won't in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.

Skills Required