Job Description

Job Title:

Marketing Automation Specialist

Department:

Marketing

Location:

Sheffield or London

Working Pattern:

Hybrid, includes 3 days each week in the office

Contact Type:

Full time, permanent

Salary:

Up to 35,000 per annum



Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.

Role overview:

We are seeking a highly organised and detail-oriented Marketing Automation Specialist to join our Digital Marketing Operations team. This role will be central to ensuring our marketing automation platforms -- primarily HubSpot (newly implemented) and Dotdigital -- are optimised, efficient, and delivering measurable impact.



In the first phase, the role will focus on developing our HubSpot platform, including migrating and consolidating audiences, automated journeys, and campaigns from Dotdigital and other legacy systems. The Marketing Automation Specialist is the platform owner, responsible for ensuring it supports effective campaign delivery, lead management, and customer engagement.

Key Responsibilities:

Platform Ownership & Development

Act as the primary owner of HubSpot (and Dotdigital during the transition), ensuring systems are configured and optimised for business needs Lead the migration of audiences and automated workflows from Dotdigital and other legacy platforms to HubSpot Ensure integrations between HubSpot, CRM, and other martech tools are working effectively

Campaign Management & Execution

Manage the email marketing calendar, ensuring optimum volume and avoiding scheduling clashes Create and manage email templates that deliver a consistent user experience and enable ongoing optimisation Build and optimise automated workflows and journeys for different audience segments and lifecycle stages

Data Management & Lead Flow

Ensure proper lead routing and segmentation across platforms Maintain clean, high-quality contact data with list management processes and regular re-engagement campaigns Support reporting requirements by ensuring accurate tracking of campaign and workflow performance

Best Practice & Optimisation

Stay up-to-date on marketing automation best practices and new HubSpot features Continuously analyse performance, test improvements, and drive higher engagement and conversion rates Share knowledge and best practices with the wider marketing team to upskill contributors

What will you need to succeed?

Experience:

Proven experience managing marketing automation platforms (must include HubSpot) Hands-on experience with email marketing, workflows, segmentation, and lead routing

Knowledge:

Strong understanding of marketing data, CRM integrations, and campaign tracking

Skills:

Analytical mindset with ability to optimise campaigns and workflows based on data insights Highly organised, with excellent attention to detail and the ability to manage multiple projects simultaneously

What do you get in return?

25 days annual leave rising to 30 5% pension after probation State of the art offices Access to a range of benefits via My Benefits World Free eye care cover Life Assurance Cycle to Work Scheme EAP (Employee assistance programme) Quarterly Tes Socials Access to an extensive Learning and Development menu

Who are Tes?



Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.

Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.

By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.

Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.

With Tes, excellence in education is not just a goal - it's a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit: www.tes.com.