Job Description

We are currently looking for a Marketing Automation Specialist to join the ADI team in Brno! The Marketing Automation Specialist is an essential member of the Digital Experience team who will be responsible for the creation of automated campaigns and management of the Marketo Platform. This role will be an individual contributor in the design and maintenance of our global lead generation backbone, Marketo, and related tools and systems


The Marketing Automation Specialist is an essential member of the Digital Experience team who will be responsible for the creation of automated campaigns and management of the Marketo Platform. This role will be an individual contributor in the design and maintenance of our global lead generation backbone, Marketo, and related tools and systems. Reporting directly to the Demand Generation Leader of Digital and partnering with them to help design and execute successful programs/campaigns to build brand awareness, enable campaign innovation, define processes that help optimize the user experience, and develop programs to support successful stakeholder leverage of our marketing systems. We are looking for someone who can take ownership of the Marketo platform and help us drive it forward within our EMEA markets.

JOB DUTIES:

Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes for Salesforce.com. Measure, analyze, report and optimize campaign conversion performance daily to ensure that the department hits it's KPIs Monitor and consistently improve lead scoring and lead flow Leverage third-party research to stay ahead of global industry trends related to digital demand generation and multi-channel marketing Implement A/B testing strategies to enhance the demand creation process, including response and conversion rates and multivariate testing Create, update and implement templates and landing pages to support marketing activities Ensure best practices are being adhered to for email marketing a Provide support in reporting on KPI's across all territories Ensure usage of templates and landing pages across EMEA Be able to carry out data uploads and changes to data with the system

YOU MUST HAVE

Experience working with Marketo and Salesforce.com or other marketing automation and CRM platforms Tactical, hands-on experience with lead forecasting, reporting, and analysis Self-starter who excels at multitasking and thrives in a fast-paced environment Excellent organizational and time management skills, with the ability to prioritize and shift workload to meet deadlines

WE VALUE

Ideally a Marketo Certified Expert or working towards a similar Marketo qualification


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Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com .


At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster , "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.