Job Description

Are you an experienced marketing professional who's passionate about making a real difference to people's lives? Do you want to help shape campaigns that enable tens of thousands of people to travel across Greater Manchester every day? If this sounds like you, we'd love to hear from you!

Your Role

We're looking for a Marketing Business Partner to lead the development of marketing campaigns and plans that drive passenger and revenue growth for the Bee Network over the next 12 months. You'll work collaboratively across teams, manage multiple projects and client relationships, and ensure insight-led marketing activity is delivered on time and on budget.


For more info see Job Profile below.

Who are we?

Our Marketing team plays a vital role in helping people travel across Greater Manchester and in growing the Bee Network across tram, bus, cycling and walking. From campaigns that increase passenger numbers to behaviour change initiatives encouraging walking, wheeling and cycling, this is a varied and rewarding role where you'll see the impact of your work first-hand!

What you'll bring

What you do

and

how you do

it is important whatever type of role you work in at TfGM and even small behaviours and actions can have a really big impact. At TfGM, our behaviours bring to life our values of Deliver, Care and Adapt.


You'll bring experience in using audience insight to deliver effective marketing strategies, and confidence in influencing and negotiating with stakeholders. You'll foster collaboration, creativity and teamwork, and support colleagues' growth and development. Strong relationship management and clear communication skills are key.

What we can offer you

This is an exciting opportunity to join us at a critical time to as we work to deliver an integrated transport network across Greater Manchester.


The role is for a 12 month fixed term contract, with a salary of 47,539-52,866 depending on skills and experience.


At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to #talkflexibleworking to help colleagues maintain a healthy work life balance.

Our benefits include:

Generous annual leave

starting at 28 days (plus bank holidays), increasing with service, with options to buy more.

Free travel

on buses across Greater Manchester, plus rail or Metrolink travel to and from work.

Local Government defined pension scheme

with life cover of 3x salary and options to boost your contributions.

Enhanced family-friendly leave policies,

including those supporting fertility treatment, alongside flexible and hybrid working and a special leave policy to support a range of unexpected events. Please note that qualification criteria may apply, including a requirement to have been employed with the organisation for a minimum specified period of time.

Discover more benefits

including wellbeing support, Personal and Career Development, Flexible working, financial support and more on our website

What's next?

If you believe you have the skills and experience required, we'd really like to hear from you. To apply please submit your CV and complete your application ensuring that you provide clear examples against the criteria questions, all appointments will be based on merit. Our short-listing process is anonymised, so please do not include your name or contact details on your CV. If any personal details are included these will be visible to the hiring manager.

Internal candidates - check with your line manager before applying for a secondment, to make sure you can be released from your substantive role

We embrace AI to enhance our operations and to innovate our services. However, we value human talent and are looking for passionate individuals to join our organisation. Please ensure you personally complete your application and read all the instructions carefully to maximise your chances of success.


Applications that rely too heavily on AI may be rejected during shortlisting, however we understand that AI may be used as a reasonable adjustment, if using AI to support your application, please give a brief explanation why to help ensure fair selection process.

If you have completed the GM Elevate (Leadership Development) Programme, please indicate this within your application

Priority Recruitment Scheme for 'At Risk' NHS GM Colleagues

If you are currently employed by a

Greater Manchester NHS organisation

and have been formally identified as 'at risk', please indicate this within your application for the role. If you select 'Yes' and provide evidence that your experience meets the essential criteria described in the job advert and role profile, you will be guaranteed progression to the next assessment stage. Please ensure your application clearly demonstrates how you meet these essential requirements, as the guarantee only applies to candidates who meet them.


TfGM is proud to be an equal opportunities employer that encourages and celebrates diversity. We want to recruit and retain a workforce that reflects the communities we serve and welcome individuals from all backgrounds by committing to providing a fully inclusive and accessible recruitment process. We will offer support and reasonable adjustments if required and we also have a Guaranteed Assessment Scheme which you can find out more information on here.


For this opportunity, you must be able to prove you have the right to work in the UK - if in doubt please visit the following link Employers' right to work checklist - GOV.UK (www.gov.uk). Please note we are not a licensed sponsor.


Please note we may close the advert early if we receive a high volume of applications.


NOTE TO AGENCIES we will be accepting direct applications only for this role. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral CV.