Job Description

Description

As the Marketing Campaign Manager (EMEA), you will take strategic ownership of campaign planning and execution across the region, leading efforts to drive demand and lead generation for SANS live training events. In this expanded leadership role, you will manage the Marketing Campaign Coordinator and oversee campaign performance, budgets, and alignment with regional and global objectives. You will collaborate closely with both the EMEA Field Marketing team and Central Marketing to evaluate, adapt, and roll out campaigns tailored for the EMEA audience. This role requires strong stakeholder management, budget oversight, and the ability to think strategically about campaign impact across diverse markets.

Key Responsibilities

Strategic & Operational Leadership

Lead the planning, development, and execution of high-impact, integrated marketing campaigns to support orders, revenue and pipeline goals in the EMEA region. Assess and adapt Central Marketing campaign initiatives to ensure relevance and effectiveness for EMEA markets. Proactively develop and launch regionally tailored campaigns in collaboration with the broader EMEA Marketing team. Own and manage campaign budgets, ensuring spend aligns with performance targets and delivering return on investment. Monitor and report on campaign performance, identifying patterns, discrepancies, and insights to optimise outcomes. Prepare and deliver campaign results, insights, and recommendations to senior stakeholders. Own and manage the live event experience marketing efforts, working closely with the Operations team in improving the overall SANS training experience for students.

Team Management

Manage and support the Marketing Campaign Coordinator, providing clear direction, and partnering on EMEA-focused campaigns. Coordinate cross-functional collaboration across Field Marketing, Global Demand Generation, Live Events, and Operations teams.

Stakeholder & Internal Collaboration

Serve as a key contact for campaign-related communication with internal and external stakeholders. Build and maintain strong working relationships with senior leadership, regional teams, and global marketing colleagues. Work closely with the Marketing Director EMEA for campaign approvals, budget sign-off, and strategic alignment.

Brand & Quality Assurance

Ensure all campaign messaging and materials are brand-compliant and reflect the high standards of SANS Institute. Contribute to a culture of continuous improvement by identifying ways to enhance campaign effectiveness and team efficiency.

Skills, Knowledge and Expertise

Degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience. Proven experience in planning, developing, and executing integrated campaigns within a regional or global context. Demonstrated ability to drive demand generation and meet pipeline and revenue targets. Experience managing marketing budgets, monitoring spends against performance targets, and reporting ROI. Track record of campaign performance analysis, data interpretation, and insight-driven optimisation. Experience in managing direct reports (e.g., Marketing Campaign Coordinator) and providing clear guidance and development support. Experience working cross-functionally with Field Marketing, Demand Generation, Live Events, and Operations teams. Strong strategic and analytical skills - able to assess campaign effectiveness and align initiatives to regional business goals. Excellent stakeholder management and collaboration skills across multiple regions and functions. Strong project management skills with the ability to handle multiple campaigns and deadlines simultaneously. High proficiency in marketing performance reporting and analysis. Exceptional communication and presentation skills, particularly for delivering campaign insights to senior stakeholders. Strong attention to detail to ensure brand consistency and campaign quality. Committed to continuous improvement and maintaining high standards of quality and brand integrity. Culturally aware and sensitive to regional differences in messaging and communication style.

About SANS Institute

SANS Institute (SANS) launched in 1989 as a cooperative for information security thought leadership, it is SANS' ongoing mission to empower cyber security professionals with the practical skills and knowledge they need to make our world a safer place. We fuel this effort with high quality training, certifications, scholarship academies, degree programs, cyber ranges, and resources to meet the needs of every cyber professional. Our data, research, and the top minds in cybersecurity collectively ensure that individuals and organizations have the actionable education and support they need.

Join the SANS Team

At SANS, our culture is defined by Mission, Brand, People. Our goal is to hire people who understand the importance of continuing to fight against the cyber security threats (Mission) while delivering the highest quality training (Brand) to our students. We want employees whose personal values align well with our culture of fairness, honesty, customer focus, and pragmatic approach (People).