Create a Marketing Communications strategy and plans that align with business goals, and marketing strategy to support the sales objectives. Sales materials: Partner with Marketing and Sales organizations to strategically identify, develop, and deliver sales materials to equip the field force with effective tools to engage customers. Includes working with agency to translate materials in all required languages. Brand Positioning: Collaborate with Global Marketing to ensure product messaging is consistent across regions, resonates with diverse audiences, and reflects the organization's overall brand positioning.
Awareness Campaigns:
Lead the development and execution of multi-channel campaigns to drive awareness, lead generation, and customer engagement. Product Launches: Support go-to-market strategies for new product introductions, including communication plans, messaging frameworks, and launch collateral. Digital Marketing: Collaborate with digital teams to optimize online presence (SEO, SEM, website, social media) and monitor analytics to improve performance, implement website content update. Tradeshows: Orchestrate congress strategy and presence including messaging, materials, symposia, pre-and post-event campaigns.
Works closely together with Events Coordinator. Public Relations: Works closely together with PR agency to define strategy, monitor and track implementation. Legal and Regulatory Internal Review: Ensure all materials comply with applicable medical, legal, and regulatory requirement.
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