Job Description

Job Overview

We are looking for a strategic and creative Content Marketing Specialist to join our growing team. In this role, you will be responsible for developing and executing compelling content strategies that drive brand awareness, engage our target audience, and support lead generation and sales goals.

As part of the marketing team, you'll create high-quality content across multiple platforms--from blog posts and email campaigns to social media and digital ads. This role is ideal for someone who has a strong grasp of brand storytelling, SEO best practices, and digital marketing trends.

Key Responsibilities

Plan, develop, and publish engaging content across digital channels including blog, website, email, and social media Collaborate with the marketing team to align content with campaign objectives, brand voice, and strategic goals Conduct research on industry trends, audience needs, and competitor content to inform strategy Optimise content for SEO and track its performance using analytics tools Create and manage a content calendar to ensure consistent messaging and timely delivery Work with designers, videographers, and other creatives to develop multimedia content (e.g., infographics, videos, etc.) Repurpose existing content for different formats or platforms Monitor engagement metrics and report on content performance Contribute to internal communications and sales enablement content

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field 2+ years of experience in content marketing, copywriting, or digital marketing Exceptional writing, editing, and proofreading skills Strong understanding of content strategy, SEO, and digital marketing fundamentals Proficiency with CMS platforms (e.g., WordPress), Google Analytics, and social media tools Ability to manage multiple projects and meet deadlines A creative thinker with a strategic mindset and attention to detail Bonus: Experience with graphic design tools (e.g., Canva, Adobe Suite) or video editing tools

Why Join Us?

Be part of a dynamic and innovative team Opportunity to work on exciting campaigns for a leading FMCG products and brands Flexible work environment and supportive company culture Career development opportunities and training resources
Job Type: Full-time

Pay: 25,000.00-30,000.00 per year

Benefits:

Company pension On-site parking
Schedule:

Monday to Friday
Work Location: In person