Job Description

Marketing Co-Ordinator

Are you a motivated and dynamic marketing individual looking for a new role to drive and develop the marketing activities of an Apprenticeship Training Provider.

Birmingham Electrical Training (BET) is a dedicated Electrical Apprenticeship provider based in Hockley in Birmingham. Established in 1991, we now train over 700 apprentices in partnership with local and national electrical contractors. At our dedicated training centre, based in Hockley, Birmingham we provide off the job training delivered by our dedicated team of Tutors and Assessors. We focus on equipping young people and qualified electricians with industry recognised apprenticeship and training courses. Our commitment is to deliver high-quality training that meets industry standards and fosters the next generation of electricians. In addition to our apprenticeship provision we also offer upskilling courses to electricians looking to upgrade their skills and qualifications.

The Role

Develop and implement marketing strategies to promote electrical apprenticeships and training courses.

Manage social media platforms (Facebook, Instagram, LinkedIn & TikTok) to increase engagement and brand awareness.

Coordinate marketing campaigns across digital channels including email, SEO, and online advertising. Create compelling content for promotional materials, websites, and social media campaigns Analyse marketing data to measure campaign effectiveness and optimize future marketing opportunities. Designing and Scheduling Email Marketing Campaigns Collaborate with local electrical contractors and educational partners. Oversee the maintenance of the company website using WordPress and development of a new website supporting external graphic designer. Support event planning for open days, school career events and industry events.

Candidate Requirements

Proven experience in marketing or communications roles would be advantageous, ideally candidates should have completed either a Digital Marketing Apprenticeship or a Marketing/Business Management Degree

Strong understanding of digital marketing tools including social media management, Google Ads, Google Analytics, and email marketing (Mail Chimp). Excellent copywriting and content creation skills. Ability to analyse data to inform marketing strategies. Exceptional organizational skills with the ability to manage multiple projects simultaneously Effective communication skills with both customers, apprentices and team members Candidates should be able to work independently and as part of a wider operations team

Please note that the successful candidate will be working with candidates who are 16+ and may be vulnerable. Candidates will be required to undertake and successfully obtain an enhanced level DBS check at start of employment. In line with our Safer Recruitment Policy

If you are passionate about making a difference, working in a fast pace dynamic environment through innovative marketing strategies within a nationally respected training provider, we invite you to bring your expertise to Birmingham Electrical Training. Join us in shaping the future electricians of tomorrow--apply now and be part of our inspiring journey!

The Package:

Full time Role (Part Time Considered)

Office Based Role (B19 3NR)

27,000- 29,000 annual salary (depending on skills, qualifications & experience)

25 days annual leave plus statutory bank holidays

6-month Probation Period

Auto Enrolment pension and life assurance scheme

Job Location: 34 Brearley Street, Hockley, Birmingham, B19 3NR

Job Type: Permanent - Full Time

Job Hours: 8.00-4.30 Mon-Fri, 8.00-4.00 Friday with 30 Mins Lunch

Please visit our website for more information:

www.birminghamelectricaltraining.co.uk

Job Types: Full-time, Permanent

Pay: 27,000.00-29,000.00 per year

Benefits:

Company pension Life insurance
Ability to commute/relocate:

Birmingham B19 3NR: reliably commute or plan to relocate before starting work (preferred)
Licence/Certification:

Driving Licence (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person