Job Description

About Us

We are a leading provider of specialist equipment for the asphalt, bitumen, and construction industries, delivering innovative engineering solutions to clients worldwide. With customers in over 50 countries, we work on high-impact projects with some of the world's largest oil and construction companies. Our solutions play a critical role in global infrastructure, and we pride ourselves on engineering excellence, innovation, and reliability.

As we continue to grow, we are looking for a Marketing Coordinator to join our team full-time and help drive market growth, increase brand awareness, and generate high-quality leads. This role offers the opportunity to progress into a Marketing Manager position as the business expands.

The Role

As our Marketing Coordinator, you'll be at the heart of our growth strategy by creating compelling content, managing digital channels, and driving lead generation for a global engineering brand. This is a hands-on role where creativity meets data-driven decision-making. The role has a high level of autonomy, whilst still working closely with our technical and sales teams to craft campaigns that resonate with industry leaders and help us expand our presence worldwide.

Key Responsibilities

Website Management

Maintain and update our website using analytics and A/B testing to improve user experience and conversion rates.

Content Creation

Develop engaging content including blogs, case studies, press releases, and more, to boost organic traffic and strengthen brand authority.

Lead Acquisition

Drive high-quality leads through targeted campaigns, leveraging paid ads and strategic partnerships.

Email Marketing

Manage existing campaigns and launch new outreach initiatives using Mailchimp to attract and nurture prospects.

Marketing Automation & CRM

Use HubSpot to manage campaigns, track performance, and optimize lead nurturing workflows.

Analytics & Reporting

Monitor and report on campaign performance using Google Analytics and other tools to inform data-driven decisions.

Who We're Looking For

An experienced B2B marketer who thrives on creativity and data. You understand technical markets and know how to turn complex ideas into compelling stories. If you're ready to take ownership of marketing initiatives and make a measurable impact, this role is for you.

Experience & Qualifications

4+ years in B2B marketing (technical or engineering sectors preferred) Strong copywriting and content development skills Proven track record managing campaigns end-to-end Skilled in data analytics and trend interpretation Website management experience (CMS platforms) Familiarity with Adobe Creative Suite Hands-on experience with HubSpot, Google Analytics, and Mailchimp

Skills & Attributes

Creative problem-solver with an eye for detail Analytical thinker who makes decisions based on data Highly organised, able to manage multiple projects Proactive and self-driven, comfortable working independently and collaboratively

Location & Travel

Full-time, hybrid role based in Worthing, West Sussex

Why Join Us?

Work on global campaigns with industry-leading clients Be part of a company shaping infrastructure worldwide Enjoy varied, challenging projects that keep you learning Competitive salary + performance bonus Learning and Training Allowance 25 days Holiday per annum Make a real impact on a fast-growing brand

If you're an enthusiastic marketing professional looking for a role where you can directly influence the communication strategy for a market-leading brand, we'd love to hear from you.

Job Type: Full-time

Pay: 29,000.00 per year

Benefits:

Company pension On-site parking Private medical insurance Work from home
Experience:

B2B marketing: 3 years (required)
Work Location: In person