Job Description

Marketing Copywriter

(Permanent, Hybrid, Full Time, 38.75 hours)

Location: Rugby Head Office

Your new Company:

Hafele is an internationally trusted name supplying furniture fittings, ironmongery and hardware to the trade. We are recognised for our extensive range and quality of product as well as our expertise in the industry and excellent customer service. Hafele UK provides comprehensive customer support through our best-in-class sales and support team.

Your new role:

Do you thrive in fast-paced environments, bringing ideas to life across digital channels while keeping SEO and engagement at the heart of everything you write?

If so, we may have the perfect opportunity for you!

We're on the lookout for a

Marketing Copywriter

to join our Digital Marketing team -- someone with a flair for storytelling, a sharp eye for detail, and a strong understanding of how content performs across platforms. This is a hands-on role where

you'll write content

that not only

inspires

but converts.

Your main focus will be crafting engaging content for email campaigns and social media -- from lifecycle journeys to day-to-day posts across platforms. You'll also support wider content needs, including SEO landing pages, blog articles, and paid ads. While you won't set the content strategy, you'll be instrumental in bringing it to life, ensuring everything you create aligns with our brand voice and speaks directly to our audience.

This role will see you collaborating closely with our Ecommerce, CRM, Creative, Marketing, and Category teams to create content that

drives both engagement and commercial success

.

Key Responsibilities:

Craft compelling content across digital touchpoints mainly including, social media and email campaigns but also will require SEO blog articles, paid ads, ecommerce pages, and more.

Ensure all content is optimised for search, aligned to brand tone of voice, and tailored to the needs of different customer segments.

Use SEO tools, keyword data, and content performance insights to guide and refine your writing.

Collaborate with stakeholders across the business to uncover stories, create customer case studies, and bring content ideas to life through visuals and video.

Support campaign execution by managing content deliverables and working closely with Creative, CRM, and Digital teams.

Track and report on content performance using tools such as GA4, Search Console, and Ahrefs, helping drive continuous improvement.

What you'll need to succeed:

To succeed as a Marketing Copywriter, you'll need a strong passion for creating compelling, SEO-optimised content that drives performance across digital channels. You'll need to be a skilled storyteller, able to turn business insights into engaging content for blogs, social media, email campaigns, and more. A customer-focused mindset, attention to detail, and the ability to work collaboratively with cross-functional teams will be key to your success. You should have a keen interest in the latest digital trends and be proactive in testing, refining, and improving your content. Experience with AI content tools is an advantage, though not essential.

Proven experience in content creation with a focus on SEO and digital performance. Strong copywriting skills across various formats, including blogs, ads, and email. Solid understanding of SEO principles and experience with SEO tools (e.g., SEMrush, Ahrefs). Familiarity with AI tools (e.g., ChatGPT, Jasper) for content creation and optimisation. Excellent communication and collaboration skills with the ability to manage multiple projects. A proactive, problem-solving mindset with a passion for delivering high-quality content.
If you're an experienced

Marketing Copywriter

ready to take your career to the next level and make an impact with compelling, results-driven content,

we'd love to hear from you

.

What you'll get in return:

Competitive Salary

Annual Bonus up to 3%

Benefits including:

o Holiday of 23 days' basic + 8 bank holidays in a complete year, increasing to 28 days basic with our length of service programme

o Healthcare - Westfield Health Cashplan scheme, access to money back on dental, optical, consultation, therapy treatments and wellbeing treatments, hospital treatment insurance, Employee Assistance Programme and Life Insurance

o Discounts: Huge range of shopping and activity discounts available through Westfield Rewards

o Pension Scheme

o Stock Discounts

Learning and Development opportunities

Core hours of work are 8:45am to 5:30pm, Monday to Friday, however, flexibility will be required for this role. A job profile is available on request. Please send your current total remuneration package, CV and covering letter to the Human Resource Department by the close date. We are committed to equal opportunities.

Shortlisting and interviews for this role will take place while the advert is live; the vacancy will be closed as soon as the successful candidate is appointed. Applicants are therefore encouraged to submit applications as soon as possible. We are committed to equal opportunities.

Job Types: Full-time, Permanent

Additional pay:

Bonus scheme
Benefits:

Company pension Cycle to work scheme Employee discount Free flu jabs Free parking Health & wellbeing programme Life insurance On-site parking Paid volunteer time Private medical insurance
Schedule:

Monday to Friday
Experience:

Marketing: 2 years (required) Copywriting: 3 years (required)
Work Location: Hybrid remote in Rugby CV21 1RD

Reference ID: 0180