Marketing Copywriter (h&b&me)

London, ENG, GB, United Kingdom

Job Description

Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.



Are you a creative storyteller with a passion for health and wellness? We're looking for a

Marketing Copywriter

to join the H&B&Me team on a

12-month fixed-term contract

, helping bring our brand to life across CRM, digital campaigns, social media, and in-store experiences. You'll craft copy that connects, inspires, and drives real action--from inbox to shop floor.

The Role



Key Responsibilities:




Write smart, engaging copy for CRM journeys, including welcome flows, nudges, and reactivation emails Develop messaging across social, digital, and in-store channels for seasonal and campaign activations Partner with CRM, brand, product, and insight teams to create content that's timely, tailored, and effective Champion and evolve the H&B&Me tone of voice across platforms and customer journeys Support content performance testing, optimisation, and messaging strategy Shape messaging hierarchies for new offers, propositions, and health content Collaborate on brand storytelling that supports our mission of healthier living for all Educate and support cross-functional teams on tone of voice principles

Location:





This is a hybrid role based in London, with the requirement to be in the office at least two days per week.

The Person



Key Requirements:




Proven experience writing CRM and marketing copy, ideally in a fast-paced brand or agency environment Strong understanding of messaging strategy, customer journeys, and performance-led content Ability to adapt tone across formats while keeping messaging consistent and impactful Creative thinker, team player, and skilled collaborator Passion for health, wellbeing, and words that make a difference

What we offer



Our Benefits

for this role include, but not limited to:


H&B Employee Discount - 25% Pension company contribution Exclusive benefits, free advice and savings from a range of retailers and providers And many more!

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.



"

Please note: As part of our commitment to protecting our customers and colleagues, all roles at H&B&Me require a Basic DBS (criminal record) check. This helps us maintain a safe, trustworthy environment for everyone we support."

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).



#LI-Hybrid



#LI-CM1



Division:


Wellness Solutions

City:


London

Job Type:


Full Time

Number of Hours:


37.5

Contract Type:


Fixed Term Contract

Closing Date:


20 August 2025

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Job Detail

  • Job Id
    JD3519128
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, ENG, GB, United Kingdom
  • Education
    Not mentioned