Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
About the role:
Fixed Term Contract until July 2026
We are looking for a Global Marketing Effectiveness Analytics Lead for Marketing Mix Modelling (MMM), to work within the Global Business Intelligence & Effectiveness (BIE) Team, as part of the central Consumer & Business Insights & Analytics (CBIA) organisation. This role will be reporting to the Global Marketing Effectiveness Analytics Director within BIE and working within a team of four Subject Matter Experts (SMEs).
MMM is a centralised, global workstream leveraging data infrastructure, standardised processes & advanced modelling to deliver performance analysis and optimisation insights & recommendations, to drive improvements in investment effectiveness.
This role will provide SME guidance to global, BU and local teams, and support the execution of the MMM programme, by partnering cross-functionally to ensure its successful launch & adoption. The successful candidate will facilitate the end-to-end process, from data discovery to results delivery, and support the BU teams in incorporating the MMM insights & tools into their media & marketing planning.
Key responsibilities may include:
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