Job Description

Job Ref:

VIR1594

Branch:

Virgin Hotels London-Shoreditch

Location:

Virgin Hotels London-Shoreditch, London (Central)

Salary/Benefits:

Competitive Salary + Amazing Virgin Benefits!

Contract type:

Permanent

Hours:

Full Time

Hours per week:

40

Posted date:

15/07/2025

Closing date:

28/08/2025

Your mission:

The primary responsibility of the Marketing Entertainment Manager is to support and drive strategic marketing initiatives and deliver on a cultural program of entertainment for guests to enjoy and experience at Virgin Hotels London-Shoreditch. This includes understanding and expressing the essence of Virgin Hotels through a multi-layered marketing and entertainment strategy - from supporting with partnerships, entertainment and programing to the development of a 360-marketing strategy to achieve revenues and grow awareness for the hotel and food and beverage offerings.



This position requires a strong foundation in hospitality marketing, content creation, an eye for cultural trends and experience with music programming.

Who we are:

We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.

The Hotel:

Bringing the brand back to where it all began, Virgin Hotel London-Shoreditch brings personalized hospitality to Shoreditch. Like its counterparts in the UK and US, the hotel offers the unmistakable Virgin experience, personalized hospitality, top-notch amenities, and a prime location in one of London's most vibrant neighbourhoods.



Located at 45 Curtain Road the property will see a phased transformation of the 120-bedrooms and 14 Suites, as well as the hotel's street-level lobby lounge and cafe. The hotel's offering also includes the our vibrant new outlet, Hidden Grooves. Guests further benefit from access to the rooftop bar, swimming pool, Marlin's Mediterranean restaurant, gym, and treatment rooms that form a sophisticated private members' club sanctuary run by Blue Marlin Ibiza.

The (Super) Power of Marketing + Entertainment:

Atmosphere and ambience is key*. Okay we know we are repeating ourselves, but this really is core to the "Virgin Way". Maintaining and overseeing the brand experience in all guest spaces is essential to the success of the hotel.

Implementation experience is a must*. The Marketing Entertainment Manager must have experience taking ideas from concept to real life. An understanding of the process required to execute a strategy and creative vision and a handle on practical considerations (cost, timing) is critical to success in this role.

Gets their hands dirty!The Virgin culture, starting with Sir Richard, is a roll up your sleeves kind of place. The Marketing Entertainment Manager will be capable of developing the strategy + creative vision, but also able to effectively communicate and execute their ideas and vision.

Rage Against the (overdone) machine- We're looking for someone with a personal philosophy that's compatible with the Virgin approach; forward thinking, innovative, on trend and with a sense of fun and excitement.

See the forest, not the trees.The Marketing Entertainment Manager will have a holistic view of the experience and how Virgin Hotels is seeking to make our guests feel in our hotel.

Step Up Speak Up.We're a passionate bunch so we need someone who is not afraid to speak up. The Marketing Entertainment Manager should be an effective communicator, provide clear direction, and have the confidence to represent and champion the brand.

Connections, Connections, Connections.Our lean and mean team structure means that werely on virtual networks of expertise that can be leveraged as appropriate. The ideal Marketing Entertainment Manager candidate will bring with them an up-to-date and covetable address book of "best in class" resources.

The Details:

What exactly you will be doing...

Marketing Strategy Execution

Assist in developing and executing annual and quarterly marketing plans for the hotel and FB outlets, aligning with key business goals and KPIs. Support the maintenance of a 120-day rolling FB marketing calendar; contribute to regular analysis and performance reporting to guide content and strategy shifts. Coordinate on-site promotions, partnerships, and activations to drive awareness and foot traffic across hotel outlets.

Content Creation Digital Presence

Create marketing content to support all marketing and entertainment initiatives, in collaboration with internal and external resources, including but not limited to video, photo, social media, PR, email marketing, website and multi-media content. Ensure that content on all owned digital assets is up to date as well as content on third party digital sites that feature the hotel and the FB outlets. Lead the content strategies including planning and management of the social media content calendars and email marketing calendar. Monitor social media accounts and respond to guest comments and inquiries in a timely and brand-appropriate voice. Gather content on-property to support storytelling, including event recaps, partner spotlights, and programming highlights. Understand our brand, products and customers to ensure content meets the marketing strategy and reflects the brand. Work with HOT in reviewing digital and printed creative pieces and ensure they are consistent with brand guidelines.

Cultural Programing Guest Experience

Must have and maintain a high-level of knowledge and awareness of local cultural, fashion, and music scenes to help shape programming that feels relevant and buzzworthy. Collaborate with the Entertainment Consultant to align marketing efforts with cultural programming and ensure promotional support for events and activations. Curate and program events that reinforce brand identity - through music, mood, activations, and local partnerships throughout the hotel. Coordinate cross-functional efforts to support a cohesive guest experience, from visual merchandising to atmosphere elements like lighting and background music (in collaboration with the Consultant). Assist the property and the brand team with the production of offline events that promote the cultural relevancy of Virgin Hotels. Promote the hotel and the brand through networking and partnering with like-minded brands and organizations that help maintain Virgin Hotels relevancy in the music, fashion and entertainment world.

Communications Reporting

Oversee local PR agency in ideation and execution of traditional PR strategy and manage media requests and coverage tracking. Track marketing efforts, compile campaign performance metrics, and contribute to regular reports for internal stakeholders. Understand the competitive marketplace and implement approaches to ensure the FB outlets and hotel stays competitive in the local market. Maintain, update and grow various guest databases and build weekly and monthly email marketing campaigns and newsletters targeting these audiences. Lead, attend and contribute ideas in weekly FB Marketing meetings, weekly PR and Social Media calls and monthly Digital Media calls.

Background must-have

Great team player with the ability create excellent working relationships across the group. Strong communication and presentation skills to all levels of management. Ability to think outside the box, think on their feet and use their initiative to solve problems and deliver solutions. Enthusiastic, passionate, able to enthuse and motivate others. Startup experience in launching new brands and experiences a plus. Minimum 5 years marketing/entertainment experience and previous experience in a hospitality setting. Current, legal and unrestricted ability to work in the United Kingdom.

Package Benefits

Competative salary, based on experience Up to 10% perfomance bonus plan 31 day of Annual Leave (Increasing 1 day each year up to 33 days!) Additional day off for your birthday 2x your salary Life Assurance Up to 7% matched Employer Pension Contribution Company Sick Pay Enhanched Family Friendly Policies Teammate Discount on Food Beverage Discounted Room Rates Employee Assissted Programme Learning Development oppertunities Access to Virgin Family, which contains various Virgin group discounts and treats Joing a great team being part of Virgin Hotels worldwide!




We believe that our team should be reflective of the world. We welcome all, regardless of race ethnicity, country of origin, sexual orientation, gender, disability, spiritual beliefs, or any other component of identity. Virgin Hotels celebrates diversity and welcomes teammates from all backgrounds. We are proud to be an inclusive and Equal Opportunity Employer.



Virgin Hotels London-Shoreditch is the eighth Virgin Hotels Property, and second in the UK, nestled in the vibrant Shoreditch neighbourhood. Blending heartfelt service, exceptional value and unique hospitality, the hotel brings a playful yet luxurious vibe to the vibrant heart of London's East End.



We're passionate about creating brilliant experiences that make peoples' lives better, and there's nothing more honourable than that. We believe that great culture people translates into irresistible experiences for teammates and guests alike.



Inspired by a "Screw It Let's Do It" attitude that Sir Richard Branson's global group has pioneered for over 40 years, we've not only reimagined what a boutique hotel looks like, but what it can do.



Are you ready to join the most irresistible hotel in London?