Job Description

We are looking for a Marketing Executive B2B to join the team here at Best Western Hotels Great Britain.

2024 is an exciting year for Best Western GB, particularly within Marketing. There will be no better time than right now to join us as we look to shout about and showcase our proudly independent, family run hotels and Booking Good philosophy.

We are looking for someone who understands the marketing mix, has proven experience of running successful campaigns from creation through to performance analysis, and loves the underdog spirit. We are a small team so the successful candidate will have the freedom to be involved in both business and leisure marketing as well as being a key part of the wider Commercial team.

If you are passionate about marketing, looking to prove yourself in a fantastic industry and get excited about creating brand fame, then get in touch, we'd love to hear about you.

This is a hybrid role with a mix of York based Head Office and home working arrangement.

Responsibilities:

Assist in marketing campaigns aimed at recruiting new hotels, including but not limited to digital marketing, content creation, and event coordination. Monitor and analyse campaign performance metrics to optimize future initiatives and drive continuous improvement. Develop and execute member hotel communications and engagement campaigns to foster strong relationships and drive collaboration. Support PR campaigns to enhance brand visibility and reputation, aligning with overall marketing objectives. Manage internal communications campaigns within BWH Hotels Head Office, utilizing various channels to improve engagement and alignment among team members. Collaborate cross-functionally with marketing, sales, and operations teams to ensure cohesive messaging and alignment of strategies. Stay updated on industry trends, competitor activities, and best practices to inform marketing strategies and tactics.

About You:

Experience at managing marketing campaigns from start to finish. An enthusiasm to be hands on, with a desire to expand your learning and stay up to date with the latest industry changes, news and updates. Well organised with strong attention to detail. Ability to work as part of a team, with the confidence to communicate with key stakeholders and third parties when necessary.

Benefits:

Competitive salary based on experience. 26 days of holiday (plus Bank Holidays). After 2 years' service you will receive an additional 1 day per year, up to a maximum of 5 extra days. Plus, 1 bonus birthday day off per year. Pension scheme. Life Assurance cover. Health cash plan (covering a yearly limit of claims against Dental, Optical etc). Head Office location in York with parking and commutable travel networks. Training opportunities.
Job Types: Full-time, Permanent

Benefits:

Company pension Cycle to work scheme Employee discount Free parking Life insurance On-site parking Work from home
Schedule:

Monday to Friday
Application question(s):

Do you now or anytime in the future require sponsorship to work in the UK?
Work authorisation:

United Kingdom (preferred)
Work Location: Hybrid remote in York, YO30 4GP