Job Description

Marketing Executive (Consumer & Socials)

Ridgeline of New Zealand is seeking a full-time Marketing Executive to work across our B2C consumer-facing channels. Ridgeline is a functional apparel brand that's seen rapid growth in recent years--but there's a lot more to come. And you can help us make that a reality. This position offers a superb opportunity to develop your professional skills in an experienced, supportive and successful team environment.

Ridgeline of New Zealand

Founded in New Zealand in 1994, Ridgeline has built a reputation for producing outdoor gear that really works--in the toughest conditions. Introduced to the UK in 2007, Ridgeline came to the UK with a mission to offer the mountain-proven Ridgeline range at down-to-earth, affordable prices. Pretty soon, country professionals started to pick up on this unbeatable combination: Ridgeline of New Zealand has grown to become the first-choice workwear brand amongst Britain's field sports, agricultural and equestrian communities.

And right now, it is an exciting time for the brand: Ridgeline's function-first philosophy, distinctive design ethos and sensibly priced products are rapidly gaining favour with a much wider audience. With its proven, professional pedigree, Ridgeline of New Zealand is one of the fastest growing country and outdoor leisure brands in the UK: it's the distinctive, reliable and credible choice for anyone who enjoys the countryside or spends time outdoors. Even if it's just at the weekends.

About the Position

The Marketing Executive (Consumer) will support the Marketing Manager across all aspects of our consumer marketing. Working closely with the merchandising, product development, customer services and e-commerce teams, the successful applicant will be responsible for the execution of the Marketing Plan across our consumer channels.

The position is based at our Head Office in the South Leicestershire countryside between Market Harborough and Lutterworth. The ideal candidate will be located within reasonable daily commuting distance of our office and will be prepared to travel regularly throughout the UK to attend trade shows, partner meetings and consumer shows--which often take place at weekends.

What You'll Do

Execute the Ridgeline Annual Marketing Plan across our Consumer Channels.

Develop and execute a comprehensive organic social media schedule (primarily across Facebook, Instagram and TikTok) in line with both the Annual Marketing Plan and any ad-hoc opportunities that arise.

Liaise with our team of ambassadors and influencers to align their activity with our Marketing Plan and maximise its effectiveness.

Manage all customer service aspects of the social media schedule ensuring that any customer feedback or queries are dealt with promptly--often with referral to internal experts such as the Product Development Team or Merchandising team.

Work with the product development team and our in-house graphic designer to develop product packaging and swing tickets.

Work closely with the E-commerce Manager to ensure the brand and products are consistently presented to the highest standards on the sites.

Collaborate with the E-commerce Manager to ensure the site is merchandised in line with the marketing plan, consumer shopping preferences, seasonal requirements and key trading periods.

In partnership with the E-commerce Manger, ensure weekly, monthly and seasonal brand and product campaigns are accurately represented on the site and coordinated with the Annual Marketing Plan--creating campaign landing pages and ad-hoc supplementary sections as required.

Develop the ancillary aspects of the Ridgeline website including online blogs, brand content and technical product information.

Execute and develop a comprehensive consumer email programm to support the Annual Marketing Plan, working with the E-commerce Manager to develop a range of email automations and promotional programms.

Who You Are

Of graduate calibre with a degree (or equivalent) in business management, marketing or another related field.

2-5 years' professional marketing experience--ideally gained within an apparel brand or an outdoor/country clothing/sportswear retailer.

Proven experience of managing organic social activity--preferably across Facebook, Instagram and TikTok.

Previous hands-on experience of customising and maintaining e-commerce platforms--specific experience working with the Shopify platform would be advantageous.

Basic image editing skills working in Photoshop.

Previous experience of developing and managing paid social advertising campaigns would be an advantage.

Well-organised with meticulous attention to detail.

Personable with good written and verbal communication skills.

The ability to work autonomously or collaboratively with a wide range of internal and external stakeholders and partners.

A personal interest in the country lifestyle or outdoor sports (and functional apparel) would be advantageous.

Regular travel throughout the UK to attend trade shows, partner meetings and consumer shows (often at weekends) will be a key requirement of the role.

What We Offer

In addition to a competitive salary and annual leave allowance we offer:

Inclusion in our companywide bonus scheme.

Your birthday as a bonus day off.

Ad-hoc lunches, BBQs and parties throughout the year.

The opportunity to develop your professional skills in a supportive, friendly and experienced team environment.

So, if you'd like to join an exciting, successful team and help take our brand to the next level, we'd love to talk to you--to kick the process off, please send your CV and a detailed covering letter to hr@ridgelineclothing.co.uk, explaining why you'd be the best candidate for this role. We look forward to hearing from you!

Job Type: Full-time

Pay: From 26,500.00 per year

Additional pay:

Yearly bonus
Benefits:

Casual dress Company car Company events Company pension Employee discount Work from home
Schedule:

Monday to Friday
Work Location: In person

Application deadline: 16/07/2025
Reference ID: RL Marketing B2B