Job Description

About Invanity

As a rapidly growing Marketing Agency, with clients based in both the UK and US, we are looking to recruit an experienced Content Marketing Executive to join our amazing, inclusive, and dynamic team on our journey to become the UK's #1 Marketing Agency. We believe in a strong work-life balance, offering opportunities for growth, learning and a supportive work environment.

Job Summary

We are seeking a Content Marketing Executive that can manage the complete written content lifecycle for our agency and client portfolio. You'll be developing comprehensive content strategies, creating strategic messaging frameworks and establishing distinctive brand voice guidelines. From there, you'll execute content creation across multiple channels including SEO, paid advertising, social media, email marketing, sales enablement, and more - leveraging LLMs and advanced AI tools to maximise efficiency and impact.

The successful candidate will combine creative content development with strategic thinking, leveraging modern tools and technologies to deliver impactful content that drives results across various marketing objectives and platforms.

This is a hybrid role requiring the successful candidate to work in the office at least three days per week.

Key Responsibilities:

Content Strategy & Planning

Develop content strategies aligned with client objectives Support with messaging, positioning and brand voice work Create content calendars and produce the planned content Conduct content audits and competitive analysis to identify opportunities and gaps Collaborate with account management and strategy teams to align content with broader marketing campaigns

Content Creation & Production

Produce high-quality written content including blog posts, website copy, email campaigns, social media posts, whitepapers, and case studies Collaborate with designers and video editors to support the production of visual content Adapt content for different formats, channels, and audience segments while maintaining brand consistency

Channel Optimisation & Distribution

Optimise content for various channels including SEO, paid media, social media, email marketing, and websites Tailor content approaches for different marketing functions including lead generation, brand awareness, customer retention, and sales enablement Ensure content adheres to platform-specific best practices and guidelines Monitor content performance across channels and recommend distribution strategies

Content Analysis & Optimisation

Analyse content performance using analytics tools and KPIs Conduct A/B testing on content variations to optimise engagement and conversion rates Provide data-driven recommendations for content improvements and strategic adjustments

Tool Utilization & Efficiency

Leverage AI tools including ChatGPT and other LLMs to enhance content creation efficiency and ideation Utilize content management systems, social media scheduling tools, and analytics platforms Implement workflow optimisation and quality assurance processes

Required Skills

Exceptional written and verbal communication skills Proactive attitude that enables you to take ownership of the role and drive projects forward. Ability to adapt tone and style for different brands, audiences, and purposes Comfortable using AI tools and LLMs for content enhancement and efficiency

Required Experience

2-3 years of experience in content creation and marketing, preferably within an agency environment Bachelor's degree or College diploma in Marketing, English, Communications, Journalism, or related field Proven track record of creating content across multiple formats (written, visual, audio) Experience with content strategy development and execution Demonstrated ability to work with multiple clients and manage competing priorities Portfolio showcasing diverse content creation across different channels and objectives

Benefits:

Career progression opportunities that will not exist inside other agencies. Mentorship and guidance should you wish to progress into a specialist department or team. Work from our stunning converted barn offices in Oxfordshire (with free parking) alongside a collaborative team that combines professional excellence with genuine camaraderie. Work with the latest technology and software - including a brand-new macbook. Work across B2B, B2C and eCommerce supporting some of the world's largest brands.
Job Type: Full-time

Pay: 30,000.00 per year

Benefits:

Additional leave Casual dress Company events Company pension Free parking On-site parking Sick pay
Work Location: Hybrid remote in Aylesbury HP17 8JB