Job Description

The marketing executive - Mixed-Use Developments is responsible for planning and executing integrated marketing strategies across a portfolio of mixed-use centres, including retail, residential, commercial, and lifestyle assets. The role focuses on driving footfall, occupancy, sales performance, brand positioning, and community engagement while supporting leasing and property sales objectives. Regular travel between centres and developments is an essential requirement of this role, with all travel costs covered and a company vehicle provided.

Key Responsibilities

Strategic & Portfolio Marketing

Develop and implement comprehensive marketing strategies for mixed-use developments

Align marketing initiatives with commercial goals including foot traffic growth, leasing demand, sales velocity, and asset value

Manage annual marketing plans and budgets across multiple assets, ensuring strong ROI

Retail & Lifestyle Marketing

Drive shopping centre footfall through integrated campaigns, promotions, and experiential events

Plan and execute seasonal campaigns, community activations, and cultural events

Collaborate with retail, food & beverage, and entertainment tenants to support sales and brand visibility

Ensure consistent centre presentation, branding, and customer experience standards

Residential & Commercial Property Marketing

Develop and manage marketing campaigns for residential, office, and mixed-use leasing or sales

Support leasing and sales teams with lead-generation campaigns and marketing collateral

Oversee property launches, open days, and promotional initiatives

Manage property listings, digital assets, brochures, and advertising campaigns

Digital, Brand & Customer Engagement

Lead digital marketing across websites, social media, CRM, email marketing, and paid media

Ensure brand consistency across all touchpoints and asset types

Monitor and analyze campaign performance, footfall data, and lead metrics

Strengthen customer engagement through content, storytelling, and community-driven initiatives

Stakeholder & Agency Management

Manage external agencies including creative, media, PR, and digital partners

Work closely with internal teams including leasing, property management, operations, and development

Build strong relationships with tenants, brokers, and local community stakeholders

Reporting, Travel & Market Intelligence

Track KPIs including footfall, tenant performance, lead generation, occupancy, and engagement

Prepare regular performance reports and strategic insights for senior management

Monitor market trends, competitor activity, and evolving consumer behaviors in mixed-use environments

Travel regularly between shopping centres, developments, and project sites; all travel-related expenses will be covered, and a company vehicle will be provided

Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, or related field

3+ years' experience in marketing, preferably within mixed-use developments, shopping centres, or real estate

Proven experience managing multi-asset or multi-brand portfolios

Strong digital marketing, campaign planning, and budget management experience

Full driver's license and willingness to travel as required

Skills & Competencies

Strategic thinker with strong execution and project management skills

Ability to balance retail, residential, and commercial marketing priorities

Excellent communication, presentation, and stakeholder management skills

Data-driven mindset with strong analytical abilities

Creative, adaptable, and community-focused approach

Preferred Experience (Advantageous)

Experience in mixed-use, placemaking, or destination marketing

Event, experiential, and community engagement marketing experience

CRM, footfall analytics, and marketing automation tools

Understanding of leasing and property sales processes

Job Type: Full-time

Pay: 27,000.00-30,000.00 per year

Benefits:

On-site parking
Work Location: In person