Job Description

MARKETING & BRAND Executive

Salary:

26,000 - 36,000 + Bonuses up to 40,000

Location:

Carlisle (office + site visits)

Hours:

Full-time (flexible working, occasional evenings/weekends during key campaigns)

About BDR Properties

We are one of Carlisle's fastest-growing property companies -- operating HMOs, serviced accommodation, refurbishments, developments, investor partnerships and guaranteed rent services.

2025 is our biggest growth year yet.
We are building a

in-house media and marketing department

to grow our brand, create high-quality content daily, and attract investors, landlords, and partnerships across the UK.

You will work directly with the Director to build a brand that stands out nationwide.

The Role: Marketing & Brand Executive

This is a

hands-on creative and strategic role

ideal for someone who wants ownership, variety, and a chance to build a brand from the inside.

You will lead all marketing output across the business, including content, planning, digital strategy, social media, events, and brand development.

This isn't a "corporate marketing job."
It's fast, creative, energetic -- and genuinely exciting.

What You'll Be Doing

You will lead our entire marketing machine:

Content & Social

Plan a 52-week content calendar Film daily behind-the-scenes content Edit short-form videos for all platforms Oversee 1 long-form YouTube video per week Manage Instagram, TikTok, YouTube, Facebook & LinkedIn Grow the brand and build the community

Brand & Strategy

Build partnerships with companies, events, and podcasts Prepare award entries and media opportunities Develop and protect the BDR brand identity Run campaigns for investors, landlords, GR, SA & projects

Funnels & Communication

Create newsletters, PDFs, sales pages and lead magnets Oversee CRM and investor nurturing workflows Plan and run WhatsApp broadcasts Track all KPIs, analytics and growth

Events & PR

Organise open days, investor tours, speaking opportunities Prepare Ricardo for podcasts, events, conferences & public talks

Working Hours

Core hours are Monday-Friday, but flexibility is required for:

Evening posting windows Occasional weekend filming (major projects) Events, open days or podcast appearances
We do

not

expect overtime.
We expect

flexibility

, and we give flexibility back.

Salary & Bonuses

26,000 - 36,000 base

Up to 40,000 per year in performance bonuses

(based on social growth, leads, partnerships, events, and content output)

This role can realistically earn

50k-70k

total package for the right performer.

Ideal Candidate

We're looking for someone who is:

Creative and confident with filming Strong at editing short-form video Organised, fast, proactive Understands social media culture Wants responsibility and growth Can work independently and deliver consistently Enjoys a fast-paced environment

Why Work With Us

Huge freedom to create Direct impact on business growth Supportive and ambitious team Real career progression (Head of Marketing / Creative Lead) You build the brand -- not follow someone else's ideas
Job Types: Full-time, Permanent

Pay: 26,000.00-76,000.00 per year

Work Location: In person