Job Description

Marketing Executive -Thornley Leisure Parks

Location:

Head Office, Colwyn Bay

Reports to:

Marketing Manager

Salary:

28,000 - 30,000 (Dependent on Experience)

About the Role

We're looking for a creative and driven

Marketing Executive

to join our team. This is an exciting opportunity to play a key part in promoting our collection of beautiful holiday parks across North Wales, Cheshire, Mid Wales and North Yorkshire. You'll be responsible for delivering inspiring campaigns that attract new holiday guests and holiday home owners, drive engagement across digital and traditional channels, and strengthen the Thornley Leisure Parks brand.

You'll bring fresh ideas, strong attention to detail and a passion for storytelling that connects with our audiences. From creating scroll-stopping social media content to coordinating campaigns and supporting events, this role is perfect for someone who thrives in a fast-paced, hands-on marketing environment.

Key Responsibilities

Work closely with the Marketing Manager to deliver the marketing strategy across the brand and our holiday parks Feel comfortable taking ownership of managing social media platforms. Create engaging content for social media, email newsletters, websites and print materials for the business in all areas (Ownership, Holidays, Prospects, Touring etc.) Manage and schedule social media posts, monitor engagement and analyse performance. Support in the planning and delivery of digital advertising campaigns (Google, Meta, etc.) Write compelling copy for blogs, press releases, park brochures and promotional materials Liaise with park teams to gather news, photography and stories for marketing use Help coordinate photoshoots, video content and brand asset updates Maintain accurate holiday home listings on our website Monitor and reply to reviews on google across our holiday parks Monitor and report on marketing performance metrics, making recommendations for improvement Assist with preparing for event organisation and on park marketing activities Work with design, web and print suppliers to ensure consistent brand presentation Support our Holiday Parks in their marketing requirements, such as posters for events, or communications emails Support lead generation and nurture campaigns for holiday home sales and holidays Support with admin tasks and data inputting

Skills and Experience

Minimum 1-2 years' experience in a marketing role (hospitality, travel or leisure sector preferred but not essential) Strong copywriting and communication skills with an eye for detail Confident using social media platforms for business (Facebook, Instagram, TikTok, Linkedin), and assisting in creating a content plan for these platforms. Good knowledge of email marketing tools and content scheduling platforms. Our preferred platforms are Hubspot, Loomly, and Meta. An understanding of SEO, Google Analytics and digital advertising Creative mindset with good visual judgement and understanding of brand tone Excellent organisational skills with the ability to manage multiple projects and deadlines Comfortable working both independently and collaboratively within a team, with a 'can do' attitude Ability to write in our brand tone of voice across all Marketing channels A proactive approach with enthusiasm to contribute new ideas and solutions! You're joining a small team who like to bounce ideas around. Full UK driving licence desirable (travel to parks may be required)
Desired Skills

Knowledge and experience of the Holiday/Leisure Industry

Ability to capture and edit Photos and Video content for social media

PPC and Digital AD's campaigns creation and analysis.

A knowledge of Wordpress

Passion for Marketing & Design!

Why Join Us

At Thornley Leisure Parks, we believe in creating memorable experiences - not only for our guests and owners, but for our team too. You'll be part of a passionate marketing department that values creativity, teamwork and growth. We offer a supportive environment where your ideas can make a real difference and where every day brings new opportunities to showcase our stunning holiday destinations.

Job Types: Full-time, Permanent

Pay: 28,000.00-30,000.00 per year

Benefits:

Company events Employee discount Free parking On-site parking
Work Location: In person