Job Description

A bit about us
Do you want to help create a better world for animals? At the RSPCA, we believe animal welfare is everyone's welfare. Join us in creating a better world for every animal. We can do it if we work together, everyone for every animal.
We are looking for a Marketing Executive to join our Donor Recruitment team. You will be working as part of a fast-paced fundraising team responsible for bringing new donors on board to support the vital animal welfare work of the RSPCA through delivering and optimising the performance of our paid digital marketing channels.
We recognise that the world of work has changed and we are embracing that change. We therefore provide a flexible framework to meet our present and future needs.

• Working hours: 35 hours / Mon - Friday.
• Hybrid role: The role will be hybrid, working from home and our office hubs. Our South East Regional Hub (Horsham, West Sussex) and our London Hub (Blackfriars). An average month would require up to 4 visits to the office, however you may use the office space more if you prefer.
• Core hours are between 10.00am to 3.00pm, Monday to Friday, allowing for a start between 8.00am - 10.00am and finish between 3.00pm - 6.00pm. You may vary the number of hours worked on each working day as long as the 35 hour working week is fulfilled over 5 working days.

We think this role's going to be popular and are expecting to attract high interest so we strongly encourage early applications to avoid missing out - closing date is 20th October.
What a day might look like for you
You'll be responsible for recruiting new donors by delivering digital marketing campaigns. This includes media analysis and optimisation, content development, and developing online donation journeys that drive conversion and deliver a positive donor experience. Digital marketing acquisition knowledge is essential for this role, as well as a drive to learn and a passion for fundraising.
What you'll be doing:

• Working with media agencies to deliver and optimise campaigns across paid digital channels such as Meta, YouTube, Demand Gen, Performance Max, PPC, working to agreed budgets, targets and timeframes.
• Work collaboratively with creative partners to develop new digital marketing creative, including briefing, providing feedback on creative concepts, and engaging key RSPCA stakeholders throughout the process.
• Regularly analysing campaign results and recommending optimisations with a strong performance mindset, to meet or exceed ambitious income targets and ROI.
• Produce and present campaign performance reports, including detailed evaluations using CRM data, supplier reports, and wider industry insights.
• Develop and optimise online supporter donation journeys, continually looking for opportunities to improve conversion and supporter experience.
• Deliver all operational aspects of campaigns, including CRM data workflows, purchase orders, invoicing, and spend tracking.
• Build strong, collaborative relationships with Donor Recruitment colleagues, wider RSPCA teams, and external partners to ensure seamless delivery.
• Stay up to date with sector trends and developments, proactively sharing knowledge and insights with the Donor Recruitment and Donor Development teams.

What you'll bring:
You'll have a data-driven mindset, an eye for detail and will be passionate about delivering high-quality outcomes. You'll have strong campaign management and stakeholder management skills with the ability to deliver audience-centric digital marketing campaigns.
You'll share our values of being compassionate, inspirational, committed, expert and act with integrity. In addition you'll have:

• Previous experience of supporter/customer acquisition marketing or fundraising
• Digital marketing experience
• Proven project / campaign management skills
• Highly numerate and extremely comfortable working with data, spreadsheets and KPIs
• Strong attention to detail
• Excellent time management skills
• Thirst for learning and passionate about improving campaigns
• Ability to develop strong working relationships with stakeholders
• Highly organised with the ability to work under pressure

Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.
Applicants must have the legal right to work in the UK - We are unable to sponsor visas at RSPCA
Final note from us & good luck with your application!
We want to ensure we do all we can to give you a positive candidate experience through our recruitment. Whilst we do try to give feedback where we can, sometimes due to receiving high levels of applications, this may not always be possible
We are building the future of a diverse Society, and our priority is to support animal welfare by finding people from all backgrounds who are committed to our mission. For this reason we actively encourage a wide diversity of applications - in particular from members of minority ethnic groups, and people with disabilities - as these candidates are currently under-represented at the RSPCA. Your transferable skills & lived experiences could make you a valuable addition to our RSPCA Family!
Should you need any support with your application or interview process please contact / 0300 123 0685.
Our mission is to ensure animals have a good life by rescuing and caring for those in need, by advocating on behalf of all animals and by inspiring everyone to treat them with compassion and respect

Skills Required