Job Description

A game For All...
After a landmark summer and a second historic European championship win for our Lionesses, women's and girls' football has never been more powerful. Participation is at an all-time high, the nation is inspired, and The FA's commitment to driving equal access to the game has never been stronger.
We are looking for a passionate and driven Marketing Executive to join our Marketing Department at a pivotal moment for women's and girls' football. You will play a key role in delivering creative, high-impact campaigns that bring our ambition of equal access to life and use the power of football to inspire change.
You'll have experience delivering multi-channel campaigns with strong planning skills, a sharp eye for detail, and a hands-on, solutions-focused approach. If you thrive in a fast-paced environment and are motivated by the opportunity to help shape the future of the game and drive meaningful social impact, we want to hear from you.
Your work will directly contribute to:

• Inspiring schools to make football accessible to every girl.
• Increasing grassroots participation across the country.
• Using the power of football as a catalyst for wider societal change.

Please note, this role is advertised as a fixed-term contract for up to a period of 12-months.
What will you be doing?

• Be the marketing lead and point of contact for our in-school football programmes, including Barclays Girls' Football in Schools, Disney-inspired Shooting Stars and Barclays Game On.
• Plan and deliver paid media campaigns to drive programme awareness and teacher registrations, working closely with media and creative agencies.
• Work collaboratively with the Grassroots Team and Delivery Partner to deliver on programme KPIs.
• Create and manage content plans that inspire participation, support inclusivity, and highlight the impact of our school-based programmes.
• Build a strong working relationship with the Marketing Executive to ensure connectivity between our school and community environments, ensuring synergy across messaging and audiences.
• Support the Marketing Manager to activate Made for this Game in the school environment, with an ambition to inspire, break barriers and influence change, supporting our ambition to provide equal access and empowering all girls to believe that they belong.
• Lead the launch of new SEND programmes and deliver ongoing, always-on marketing to support sustained awareness and engagement in schools.
• Be a brand guardian for all in-school activity, ensuring creative outputs from internal teams and external agencies are aligned to brand and messaging standards.
• Work with internal stakeholders and external agencies to plan, brief, and deliver high-quality, insight-led marketing across digital, social, email, and paid media channels.
• Monitor campaign performance, report on key metrics, and provide insights that shape future marketing strategies.
• Executes additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
• As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?
Essential for the role:
Knowledge:

• Ability to develop marketing plans that align with KPIs and are delivered to a high standard.
• Awareness of youth culture and emerging trends.
• A collaborative team player with strong relationship-building skills.
• Keen interest in content, brand, and platform trends, with knowledge of best practices.
• Strong understanding of diversity and inclusion, with a commitment to equality and representing football as a game for all.
• A logical yet creative approach to problem-solving.

Experience:

• Demonstrated experience in a marketing role, preferably with experience working in sport or youth-focused environments.
• Experience managing multiple stakeholders, agencies, and partners.
• Proven ability to deliver successful paid media and digital campaigns, including briefing and optimising performance.
• Strong project management capabilities, balancing deadlines and priorities across multiple projects.
• Experience reporting on campaign outcomes, drawing out insights and learnings to inform future work.
• Understanding or experience of school environments is desirable, but not essential.

Technical:

• Familiarity with multi-channel marketing and platforms, including digital, email, social media, OOH, and content marketing.
• A creative mindset, with the confidence to inject fresh ideas into the team and work streams.
• Ability to manage multiple projects at once, whilst maintaining high standards and reaching deadlines.
• Excellent written English and proofreading skills, with a strong eye for detail.
• Ability to champion brand guidelines and be a point of contact across their areas of work.

What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
• A hybrid working model which offers greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page,
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

Skills Required