As a Marketing Executive, reporting to the Group Sales and Marketing Director, you'll support the Head Office commercial and on-site hotel teams' function with website support and development, social media management, group event coordination and follow up, content creation to bespoke branded collateral.
Key Responsibilities:
End-to-end organic social media management for JMK Group sites and individual Hotel sites within the group - including: content planning, content creation, community management, publishing and performance review
Regular content ideation and creation for the channels: from shooting Reels to creating graphics and sharing Stories
Writing appropriate and engaging copy for social media
Community management and engagement (not including customer service queries)
Working on various marketing projects outside of social, including PR activations and creating collateral for the individual hotels and JMK Group
Develop and execute targeted social media and marketing campaigns to create excitement and buzz around the opening of the restaurant and bar concept.
JMK Group website development, content management.
Brand website - keep content up to date adhering to brand guidelines
Third party site content management for Booking.com, Trip.com, Expedia etc..
Work closely with the General Managers to align marketing efforts with operational goals and deliver a cohesive brand stories as well as upsell opportunities to customers.
Drive loyalty schemes - JMK directly, brand loyalty - to support customer journey and growing market share
Co-ordinate and execute trade shows and partner events, including any follow up post show. Attend and support at shows and conferences where the business dictates.
Support the pre launch of any hotel openings, including website and social media creation, collateral, collaboration with any outsourced PR and Marketing Agency, plan and support hotel opening launch event.
Create collateral both virtual, online and physical copy for JMK Group and individual hotels. Support any Sales Blitz requirements.
Work with Sales/Revenue Managers to support SEO and Pay Per Click Campaigns - working with sites such as Koddi.
Research and complete any appropriate awards.
Attend any marketing training, webinars with brand and third parties, ensuring feedback is communicated to appropriate channels within the business.
Support Owners/Directors with any additional tasks and requests.
Desirable Experience and Qualifications
Minimum 2+ years' experience in a marketing role (agency or in-house), in the hospitality and hotel industry.
Confident in designing PowerPoint and Canva materials
Website management and content creation
Creative and organised, with great presentation skills
Proactive, curious, and keen to learn within a fast-paced environment
Fluent in English -- additional languages are a bonus
Able to commute to our beautiful Harrow offices 2-3 days per week and Ireland where required.
Knowledge of social platforms and their algorithms including but not limited to Facebook, Twitter, Instagram and TikTok
A vibrant flair for content creation, specifically for social media, websites and collateral creation
The ability to work cross-functionally with different teams and brands to achieve shared objectives
A strategically-minded approach with the view to bring the social channels, websites and online third party sites to new heights!
Strong ability to work independently and be comfortable working within a dispersed team
Previous experience in a social media or marketing role, ideally within the hospitality or lifestyle sectors.
Job Type: Full-time
Benefits:
Employee discount
Work Location: In person
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