Job Description

NO AGENCIES PLEASE

Office-based 3 days per week in Harwell, Oxfordshire

Job Details:

As Marketing Executive you will be working with the wider Marketing team in all areas of the marketing mix to create awareness and demand of the brand to both new and existing consumers across the work, western, equestrian and country channels.

Day to Day Responsibilities:

In-Store

Work with the sales team and Senior Marketing Executive on shop in shop opportunities Provide pro-active support to the sales team, including: + Bespoke artwork for retailers
+ Source printing of header boards etc. as required
Visit accounts with the sales team as needed to identify how we can improve our brand presence in-store and then execute accordingly Assist the Senior Marketing Executive to maintain an in-stock position of all merchandising materials at all times Maintain the merchandising materials pricelist in conjunction with the finance team

Events

Work with the marketing team and DTC & Community Events Manager to prepare for events, including: + Ordering products and returning these to stock post event
+ Liaising with the product team to organise samples as needed
+ Packing up for the event
+ Ordering POS items as required
+ Working with the Graphic & Digital Design Executive to create signage and get this sourced and delivered as needed
Identify relevant events for potential sponsorship and liaise with event organisers and the marketing team to bring these to life Attend key events and trade shows for set-up through to breakdown as required

Key Accounts/Retailers

Work with the Senior Marketing Executive and Area Managers to support the preparation and ongoing support of Go To Market Plans for our key accounts/retailers Present Go To Market plans to a selection of key accounts and become their main marketing contact to ensure they amplify our brand and execute in excellence Align across all departments to ensure all activity is in line with the brand marketing schedules

Press

Review, recommend, book and submit print and digital advertising Liaise with digital platforms to obtain ad stats to identify success of campaign

PR

Assist with PR requests from our agency and press + Placing orders and arranging collections as required
Be the main PR contact for the equestrian and work press + Create press releases for key products
+ Proactively identify additional opportunities within key equestrian titles and supply relevant content including, but not limited to:
- Fashion features including tried and tested
- Rider interviews and training features
- Competitions
- Letter pages

Influencers

Work with the Organic Content & Social Media Executive as required, to: + Identify, contact and manage relationships with our work/agricultural influencers

About You:

3 years+ relevant experience. Understanding of the agricultural industry is preferable Marketing qualification Clean valid driving licence Interpersonal skills with ability to communicate at all levels both internally and externally Articulate with strong verbal and written communication Attention to detail Organised with good time management and ability to prioritise workload Ability to work in a team as well as independently Creativity Customer Service General office and retail experience would be beneficial to this role Familiarity with the digital environment, in particular social media Self-motivated with a positive attitude Willing & able to get involved & 'roll-up sleeves' to get things done Flexible approach Passion for product and marketing Personal drive Results orientated Integrity and strong business ethic

Values:

Our

values

are ingrained in everything we do at Ariat and we believe this is what drives our success as individuals, as teams and, overall, as a Company.

Innovation - Be bold and adventurous and try new things. Constantly challenge how you can create change for the better. Learn from the past and don't let it limit you.

Integrity - Do the right thing because it's the right thing to do. Say what you mean and do what you say. Build trust through consistency, dependability and honesty.

Quality - All work matters. Be proud of your work and strive to have it reflect your best and the best of Ariat.

Respect - Communicate openly, directly and constructively. Recognise different perspectives and listen with an open mind. Be thoughtful in how you show up and interact with others.

TeamWork - Create fun and joy and contribute to the Ariat family spirit. Focus on people's strengths. Learn from others and share your own knowledge and experience. Ask for help when you need it and offer to help when others may need it.

Benefits:

Private Medical Insurance Life Assurance Critical Illness Cover Employee Assistance Programme Health & Wellbeing Points Scheme Cycle to Work Scheme Company Bonus Scheme Employee Purchase Scheme Employee Referral Programme Bring your dog to work scheme Employee Volunteering policy Working from a different location policy * Free onsite Parking including 2 electric charging points