Job Description

ROLE PURPOSE

As a Marketing Executive, you will be responsible for delivering the Acrelec UK&I and Odema marketing campaigns, increasing brand awareness through multi-channel efforts, and providing lead generation support to the sales team.

In this role, you will have a high level of autonomy, allowing you to demonstrate your problem-solving skills, desire for learning, and ability to consistently deliver marketing excellence and results.

We are not offering sponsorship for this position

KEY RESPONSIBILITIES

Create and implement multi-channel marketing plans that deliver on objectives. Produce engaging product and service content to maximise brand awareness and engagement. Deliver thought leadership through brand partner case studies, engaging website copy, and blog posts. Manage the marketing budget and effectively allocate funds by campaign channel. Regularly update product and content on the website. Monitor and regularly update all Acrelec and Odema social media channels, ensuring effective content to grow reach and influence followers. Design and produce marketing and sales collateral as needed. Create and deliver comprehensive content plans, working closely with key account managers, the sales team, project managers, and brand partners to create engaging content. Book and assist in the delivery of brand sponsorship activities. Prepare regular reports to measure campaign performance for social media, website analytics, and UTM tracking for other channel marketing campaigns where necessary. Develop strong relationships with key employees and brand partners. Provide regular research to gain insights into competitors, partners, and the industry. Assist the sales team with targeted digital marketing activities to generate brand awareness and incoming lead generation. Collaborate regularly with the global brand and product marketing teams. Manage trade shows and events as necessary. Prepare and deliver nominations for industry awards. Regularly update SEO to ensure the website is fully optimised. Use reports to identify areas of underperformance and drive campaign improvements. Book and deliver all on and offline advertising and editorial collateral as required, ensuring it aligns with the brand. Initiate PR opportunities and secure new media partnerships to further campaign reach.

BACKGROUND AND EXPERIENCE

This role is suited to someone with a broad multi-channel marketing background, a proactive approach to the role, and the ability to take ownership of the marketing function and build on what is already in place. The successful candidate should have:

Experience with Google Analytics and Google Tag Manager/UTM campaign tracking. Understanding and experience working with WordPress or similar platforms. High IT literacy with strong experience across the MS Office and Google suites. Understanding of Monday.com or similar planning and project management tools. Ability to use Canva or similar design tools. Proven experience managing social media presence and content planning. Experience using Mailchimp or similar platforms to deliver internal and external communications. Strong written communication skills and attention to detail. Strong analytical skills to report on campaign performance. Knowledge of setting up and using UTM tracking to monitor campaign performance through Google Analytics. Proven digital marketing experience across various platforms. Experience in public relations and managing media partner relationships.

KEY SKILLS AND COMPETENCIES

This role involves having the following key skills and competencies:

Strong commercial awareness and a performance focus in all activities. Excellent time management and task planning skills. Ability to take initiative and solve problems without supervision. Constantly seeking ways to learn and become more efficient. Highly developed communication skills, both verbal and written. Ability to communicate ideas and information to people at all levels across the business and with external agencies. Consistently operate with a positive attitude, contributing to a team-focused approach. Ability to deliver high-quality work and meet or exceed expectations. Maintain a highly professional approach with colleagues and external parties.

Competencies:

Bright and naturally inquisitive, enthusiastic and helpful, self-motivated, organised, ability to manage own workload, ability to build relationships, ability to multi-task, business awareness and commercial approach, professionalism, attention to detail, collaboration, responsiveness, innovativeness, adaptability, versatility.

Plus, any other assistance as requested by the company. This job description is not intended to be exhaustive, and you may be asked to perform other duties on occasions.

Join us as we strive to elevate our brand presence in the market!

Job Types: Full-time, Permanent

Pay: 35,000.00-40,000.00 per year

Additional pay:

Performance bonus
Benefits:

Company pension Gym membership On-site parking
Schedule:

Monday to Friday
Experience:

Google Analytics/Tag Manager/UTM Campaign Tracking: 2 years (preferred) WordPress: 2 years (preferred) Monday.com /Project Management Tool: 1 year (preferred) Canva or similar design tools: 2 years (preferred) Social media presence and content planning: 2 years (preferred) Mailchimp or similar communication platform: 1 year (preferred) Digital marketing: 2 years (preferred) Public relations: 1 year (preferred)
Work Location: In person

Reference ID: Marketing