Job Description

Job Title: Marketing Executive

December 2025

Job Title:

Marketing Executive

Salary:

Competitive, based on experience

Location

: Holly Farm Business Park, Honiley, Warwickshire (office-based)

Hours:

Full-time hours Monday - Thursday 9am - 5pm, Friday 9am - 4.30pm.

Basis

: Permanent

About Us:

We are Caterpillar Crafts - a passionate and creative small business specialising in cross stitch and crochet, offering unique kits and supplies for craft enthusiasts. As a modern crafts brand with a big heart, our mission is to inspire creativity and bring the joy of stitching to a growing online community.

Role Overview:

You will be the hands?on Marketing Executive at Caterpillar Cross Stitch, responsible for planning and delivering integrated digital marketing that grows traffic, sales, and customer love for the brand. This role blends strategy and execution: you will set priorities, create and optimise content, run email and paid programs, manage the Shopify store, SEO strategy and delivery, and work with external partners to turn creative ideas into measurable commercial outcomes.

Key Responsibilities:

Marketing campaign planning and delivery

across email, social, paid ads, and partnerships to drive sales and brand awareness.

SEO strategy, coordination and delivery

including site structure, content strategy, on-page optimisation, and technical SEO coordination with developers and external partners.

Email marketing and Klaviyo management:

design and maintain flows, run campaigns, manage segmentation, monitor deliverability, and run A/B tests to improve lifecycle performance.

Copywriting

for ads, landing pages, product descriptions, blog posts, and social captions with a clear brand voice and conversion focus.

Managing the website and Shopify:

merchandising, UX tweaks, app management, analytics, CRO, product setup, and ongoing site maintenance to improve conversion and customer experience.

Paid advertising:

Across Meta, Google, Pinterest, TikTok and Bing: strategy, creative briefs, testing plans, budget management, and performance optimisation.

Assist with all digital marketing channels, PR and advertising

(as required) - Support the production of creatives for ads, product photography and liaising with external marketing agencies.

Qualifications and Skills:

? Self-motivated with the ability to work in a fast paced, demanding environment working to deadlines having excellent accuracy and strong attention to detail.

? Degree in Marketing, Business, or related field.

? 3+ years experience in marketing and e-commerce (preferably in the D2C craft, gifting or lifestyle sector).

? Expert knowledge and experience of Klaviyo

? Knowledge and experience of Shopify and growing an e-commerce brand

? Knowledge and experience of SEO

? Excellent copywriting and content creation skills.

? Excellent verbal and written communication skills, with a storytelling ability.

? Knowledge and understanding of crafts, the creative industry and competitors.

What we offer?

? A positive, creative and flexible working environment with regular free social events

? Be part of an experienced, hard-working team with opportunities for development

? Opportunities to bring your ideas to life and directly impact the growth of the brand

? Freebies on birthdays, for every year of employment, and discounts on further products

? On-site parking

How to Apply:

Send us an email at tim@caterpillarcrossstitch.com with "Marketing Executive Role" in the subject line with your CV and tailored covering letter outlining why you're perfect for the role.

Job Types: Full-time, Permanent

Pay: 26,000.00-35,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Free parking On-site parking
Application question(s):

Please summarise why you would be perfect for the role. Are you located in Coventry or Warwickshire?
Education:

A-Level or equivalent (required)
Experience:

marketing and e-commerce : 3 years (preferred)
Work Location: In person