Job Description

Job Overview

We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies that enhance our brand presence and drive business growth. This role requires a blend of creativity, analytical skills, and project management expertise to successfully execute campaigns across various platforms.

Responsibilities

Develop and implement comprehensive marketing strategies to promote products and services. Conduct market research and analysis to identify trends, customer needs, and competitive landscape. Manage SEO initiatives to improve website visibility and organic search rankings. Oversee project management for marketing campaigns, ensuring timely delivery and adherence to budgets. Create engaging content for various channels including social media, email marketing, and blogs. Utilise Adobe Photoshop for designing promotional materials and graphics. Manage WordPress site updates, ensuring content is current and optimised for user experience. Execute Google Ads campaigns to increase traffic and lead generation. Analyse campaign performance using Google Analytics to inform future strategies. Foster relationships with B2B clients through effective communication and tailored marketing approaches. Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Skills

Strong management skills with the ability to lead projects effectively. Proficient in SEO techniques and best practices. Excellent project management capabilities, ensuring all tasks are completed efficiently. Familiarity with Adobe Photoshop for creating visual content. Experience with WordPress for website management and content updates. Knowledge of Google Ads for driving targeted traffic to our platforms. Strong analytical skills for interpreting data and making informed decisions. Exceptional copywriting abilities to create compelling marketing materials. Proficient in social media management across various platforms. Advanced skills in Microsoft Excel for data analysis and reporting purposes. Experience using Google Analytics for tracking website performance metrics. Knowledge of email marketing strategies to engage customers effectively. Understanding of B2B marketing principles and practices. Excellent communication skills in English, both written and verbal. Proficiency in Microsoft Office applications including PowerPoint for presentations. Basic IT knowledge to troubleshoot common technical issues related to digital marketing tools. Strong time management abilities, with a focus on prioritising tasks effectively. Outstanding organisational skills to manage multiple projects simultaneously. This role offers an exciting opportunity for individuals looking to advance their career in marketing while contributing to the success of our organisation through innovative strategies and effective execution.
Job Type: Full-time

Pay: 38,729.60 per year

Work Location: In person