Job Description

Job Title:

Marketing Executive

SOC Code:

3554

Company:

The Nail People Limited (trading as The Nailounge)

Location:

The Nailounge, 444 Chiswick High Rd, Chiswick, London, W4 5TT, United Kingdom

Salary:

41,700 per annum

Employment Type:

Full-time, Permanent

Reports To:

Salon Director/Manager

About The Nailounge:

The Nailounge is a distinguished nail and beauty salon located in the heart of Chiswick, London. Established in 2024, the salon offers a sophisticated and welcoming environment for clients seeking premium nail and beauty treatments. Services include manicures, pedicures, gel and acrylic nails, nail extensions, and bespoke nail art, all performed by highly trained and experienced technicians.

The salon has quickly gained recognition within the Chiswick community for quality, innovation, and exceptional customer care. A professional online presence, integrated booking system via Fresha, and a digital loyalty program complement the salon's luxury positioning, enhancing client engagement and retention.

Role Overview:

We are seeking a proactive and creative Marketing Executive to develop and execute marketing strategies that enhance The Nailounge's brand, attract new clients, and retain existing ones. This role combines strategic planning with hands-on delivery across social media, digital marketing, content creation, and client loyalty programs.

Key Responsibilities:

Digital Marketing & Social Media

Manage and grow the salon's social media platforms, creating content that reflects the brand's luxury image. Develop and implement social media campaigns, monitor engagement, and optimize reach. Collaborate on photography, videography, or design projects to produce high-quality marketing materials.

Website & Online Booking Management

Maintain website content to ensure accuracy of services, promotions, and events. Optimize the Fresha booking system integration for a smooth client experience. Ensure consistent branding and messaging across all online channels.

Client Retention & Loyalty Programs

Manage the digital and physical loyalty card programs, monitoring client engagement. Plan and execute client retention campaigns, including email marketing, seasonal offers, and referral incentives.

Marketing Strategy & Campaigns

Contribute to the development and execution of marketing plans to support business growth. Conduct market research to identify trends, competitor activity, and opportunities for promotion. Organize and promote in-salon events or seasonal campaigns to drive footfall.

Analytics & Reporting

Monitor, analyse, and report on the performance of marketing campaigns and client engagement. Use insights to make recommendations for improving marketing initiatives.

Key Skills & Qualifications:

Previous experience in marketing, preferably in the beauty, wellness, or luxury service sector. Strong digital marketing, social media management, and content creation skills. Excellent written and verbal communication skills. Creative, proactive, and highly organized with attention to detail. Experience with loyalty programs, client engagement tools, and booking platforms is desirable.

What We Offer:

Company pension Full-time, permanent employment in a fast-growing, reputable salon Opportunity to shape marketing strategy in a premium beauty brand Collaborative and professional work environment
Job Type: Full-time

Pay: 41,700.00-43,000.00 per year

Work Location: In person