Job Description

Description

This role sits within the LBR's Academy team, which provides specialised online training for lawyers in a range of different practice fields, ranging from arbitration to investigations with a view of expanding the product portfolio.

The Marketing Executive plays a key role in driving engagement and growth. Their purpose is to drive lead generation, as well as to develop and execute marketing strategies that position the learning programs effectively to legal and compliance professionals. This includes managing digital campaigns, crafting compelling messaging, coordinating with subject matter experts, and analysing data performance to improve brand reach. The role requires a strong understanding of the target audience's professional needs and the ability to translate complex topics into accessible, value-driven communications.

Our values create the environment that we work in at LBR, whether you're at home or in the office, and we know that because our employees tell us.

We create a welcoming and inclusive environment for everybody at Law Business Research. We make time for each other, whether it's to celebrate each other's successes or to hear from a range of voices across our teams. We trust our colleagues to act with honesty and integrity.

We acknowledge the importance of flexibility and work-life balance, and encourage our people to think about this in all aspects of their working life. We are always developing and embracing change, offering our employees opportunities to grow and develop their careers with LBR. We explore new ways of working to ensure that we are delivering the best products and services.

Key Responsibilities

Audience Development

+ Define and segment target audiences based on roles and engagement behaviours.
+ Identify gaps in internal data and propose solutions.
+ Develop and execute campaigns to attract new users and expand reach across relevant sectors.
+ Build and adapt marketing plans using templates and performance insights.
+ Accurate building and proof email campaigns in marketing automation tools (e.g. Pardot), newsletters, social and targeted campaigns.
+ Monitor performance metrics and use insights to refine outreach strategies.
+ Test and optimise messaging and strategies across a multitude of platforms (e.g. social media, email campaigns etc) to improve conversion and retention rates.
+ Stay informed on industry trends to anticipate shifts in audience expectations and behaviour.

Lead Generation

+ Identify growth opportunities through a range of marketing activities and cross-promotional initiatives across products pertaining to the wider company portfolio.
+ Create and manage email templates using dynamic content, segmentation, and A/B testing.
+ Maintain and grow member databases, ensuring data accuracy and compliance.
+ Use lead capture tools including forms, gated content, and CTAs and proactively track lead engagement.
+ Work closely with sales to share insights and qualifying leads to support conversion efforts.
+ Plan and execute paid and organic campaigns across platforms (e.g., LinkedIn), using targeting strategies incl matched audiences and lookalike profiles.
+ Track lead generation and registrations.

Platform & Website Management

+ Maintain and refine platform content.
+ Identify and proactively leverage cross-selling opportunities.
+ Build and maintain event and course landing pages accurately using CMS tools (e.g., Cvent).
+ Provide tailored solutions for different event formats (e.g., multi-stream, gated access).
+ Ensure accurate and timely updates across all digital touchpoints.

Product & Market Knowledge

+ Become a subject matter expert in specific course categories or brands.
+ Monitor industry trends and competitor activity.
+ Identify key faculty members, attendees, and audience segments.

Event Support

+ Attend virtual and in-person events to support operations and marketing.
+ Conduct interviews, coordinate content capture, and network with attendees.

Skills, Knowledge and Expertise

Proficiency in email marketing platforms (e.g., Pardot, Mailchimp), CMS tools, and social media ad managers. Strong written and verbal communication skills. Analytical mindset with attention to detail. Ability to manage multiple projects and meet deadlines. Collaborative and adaptable approach to working cross-functionally. Experience in eLearning, education, or digital events is a plus.

Benefits

Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:Commission and Bonus (role specific) Employee Benefits Pension Wellbeing Allowance of 350/annum Private medical cover Life insurance cycle to work scheme Annual leave and an extra day off to celebrate your birthday Employee Assistance and Support Learning and development opportunities Mentoring Professional skills training Management development Flexible working opportunities Subsidised Social and Sporting activities e.g. Netball, Football, Cricket, Running club STAR - our Special Thanks and Recognition programme

About Law Business Research

Please visit our website for more information.