Supporting the Senior Marketing Manager and Marketing Manager, Subscriber Engagement, you will be responsible for activity and communications targeting our existing subscriber base with the objective of driving habit and long-term retention.
You will be able to work both proactively and reactively to deliver multi-channel campaigns to improve retention through engagement across our subscriber base.
Key Responsibilities
Support with the delivery of the subscriber contact strategy, which aims to drive habit and long term retention.
Support with defining and delivering multichannel marketing campaigns to drive subscriber engagement and meet core KPIs.
Provide weekly reporting of ongoing and ad hoc campaigns, including commentary on performance and identifying opportunities and risks.
Leverage the Editorial roadmap to bring plans to life and engage subscribers with our content.
Support the wider Marketing team with reactive campaigns to drive engagement with breaking news content.
Identify opportunities to optimise and improve existing customer journeys to drive performance, aligned to KPIs.
Work with stakeholders from across the business to maximise opportunities and ensure effective execution of plans. Teams may include Editorial, Acquisition, Insight & Analytics, Legal, CRM, Tech, Product and Design.
Identify and define 'test and learn' plans to ensure the continuous improvement of the engagement proposition.
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