Job Description

Overview

We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will possess strong management, communication, and organisational skills, with a keen understanding of digital marketing strategies. This role offers an exciting opportunity to develop and implement innovative marketing campaigns, optimise online presence, and contribute to the growth of our brand across various platforms. The successful applicant will be responsible for managing multiple projects, analysing market trends.

Duties

Develop and execute marketing strategies to promote the company across digital and traditional channels Plan, manage, and optimize paid advertising campaigns (Google Ads, social media, marketplaces, trade publications) Analyze marketing performance using data and analytics tools to measure ROI, conversion rates, and customer acquisition costs Track and report on key performance indicators (KPIs), providing insights and recommendations for improvement Conduct market and competitor research to identify trends, opportunities, and customer needs in the tool industry Collaborate with sales and product teams to align marketing efforts with product launches and revenue goals Create and manage advertising budgets, ensuring efficient spend and maximum impact Optimize website and product listings for SEO, user engagement, and lead generation Develop and test marketing campaigns (A/B testing, audience targeting, messaging) to improve performance Maintain dashboards and regular reports for leadership on campaign effectiveness and growth metrics Support brand awareness initiatives, including trade shows, promotions, and partnerships where applicable

Experience

Proven experience in marketing roles with a focus on digital channels such as SEO, Google Ads, email marketing, and social media management. Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines. Proficiency in Adobe Photoshop, Microsoft Office Suite (Word, Excel, PowerPoint), Google Analytics, Google Ads, WordPress, and other relevant tools. Excellent communication skills in English; capable of crafting compelling copy for diverse audiences. Knowledge of B2B marketing strategies and IT-related marketing practices is highly desirable. Analytical mindset with strong analysis skills to interpret data insights effectively. Ability to work independently as well as collaboratively within a team setting while demonstrating time management skills. This role provides an excellent platform for a motivated professional eager to make a significant impact within our organisation through innovative marketing initiatives and strategic planning.
Job Type: Full-time

Pay: From 24,420.00 per year

Work Location: In person