Job Description

We are seeking a dynamic Marketing Executive to join our team at Tyneside Cinema.

Key Responsibilities

Develop and deliver digital marketing strategy, ensuring alignment with wider business objectives. Assist the Head of Marketing and Engagement with overseeing and optimising the marketing budget for maximum ROI. Identify and develop key audiences for the business, ensuring we enhance the customer journey at every stage. Lead multi-channel campaigns (paid, organic, OOH and print) from concept to completion. Ensure consistent brand messaging and positioning across all communications. Work closely with the Cinema, Private Hires and Hospitality teams to align marketing efforts. Support other members of the Marketing and Engagement team, helping them grow their skills in planning, execution, and stakeholder management. Establish clear processes, best practices, and performance standards for the team. Provide regular insights and reports to the Head of Marketing and Engagement, reporting on individual campaign performance as well as overall strategy development. Guide content strategy, ensuring organic social, paid social and PR align to optimise search engine performance efforts. Identify areas for growth and development within our customer journey, and implement changes to optimise it. Plan and deliver email marketing campaigns to promote films, events and offers.

Essential Skills

4+ years in a marketing role, 2+ years at an executive level. Proven ability to build and execute marketing plans aligned with business goals. Experience managing or mentoring team members. Experience managing budgets in a professional capacity. Hands-on experience running multi-channel marketing campaigns (particularly in paid social, paid search campaigns and SEO). Experience solving problems proactively within a business role. Comfortable using data and analytical tools (eg. Google Analytics, Clarity etc.) to drive decisions. Excellent copywriting, storytelling and design abilities. Highly organised and able to manage multiple projects, timelines and stakeholders. Excellent inter-personal skills and the ability to manage stakeholder relations and report to senior leaders/board members. Experience running and growing membership schemes.

Desirable Skills

Experience in cultural, entertainment or cinema industries. Familiarity with Spektrix and/or Wordpress. Good understanding of SEO, CRO and PPC. Strong design skills or experience briefing creative agencies.
Job Type: Full-time

Pay: 30,000.00-37,000.00 per year

Benefits:

Cycle to work scheme Discounted or free food Employee discount Referral programme Sick pay
Work Location: In person