Job Description

About Us

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SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings.


Our mission is simple, to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.

About the role

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As a valued member of our marketing team, you'll be at the heart of planning and bringing to life partnership-led campaigns, co-marketing initiatives, and collaborative content projects, all designed to boost engagement, expand our reach, and make a measurable business impact.


This hands-on role is all about building and rolling out our partner marketing programme, crafting collaborative assets and toolkits, and using insights to fine-tune our digital campaigns.


Day to day, you'll explore and coordinate exciting partner opportunities, manage joint marketing campaigns, create co-branded materials, and improve campaign performance through regular reporting and analysis.

What You'll Be Doing:

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Partnerships Marketing and Digital Activation

Be the primary marketing contact for strategic partners, identifying and prioritising co-marketing opportunities like joint campaigns, content collaborations, and digital activations. Coordinate a consistent calendar of joint activity, ensuring shared objectives are met through newsletters, events, and digital campaigns. Create and manage essential partner toolkits (e.g., copy blocks, social templates, imagery) to ensure consistent, high-quality execution across all channels. Build and maintain digital campaign assets including landing pages (HubSpot CMS), web modules, and forms, ensuring brand compliance and seamless lead capture. Coordinate the production of creative assets (banners, videos, collateral) with internal teams and external freelancers.

Awards Programme Leadership

Lead the execution of our flagship SFG20 awards programme, including identifying relevant categories, managing all submissions, and coordinating internal and external communications. Maximise visibility and lead generation from shortlists and wins by driving consistent activation across web, social, email, and partner channels.

Measurement and Optimisation

Define success metrics for all activities (e.g., influenced pipeline, partner-sourced leads, engagement rates). Track and report on campaign impact using HubSpot dashboards and Google Analytics. Analyse results and produce concise post-campaign summaries with clear, actionable recommendations for continuous improvement.

Key Success Measures for the Role:

Timely and high-quality delivery of campaign assets and communications. Effective execution of the awards calendar, resulting in strong shortlist and win rates. Demonstrable growth in partner-sourced and partner-influenced pipeline. Strong collaborative relationships with the Partnerships team and external stakeholders.

Essential Experience

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At least three years' hands-on marketing experience in a role with ownership of campaign execution. Proven success coordinating joint marketing activities with partners or external stakeholders. Practical experience in digital campaign execution, including creating landing pages, managing communications (invites, reminders, follow-up) for events/webinars, and generating simple campaign assets. A strong understanding of data quality and compliance (e.g., GDPR) when working with contact lists and basic segmentation. Experience working effectively with creative resource (designers, agencies, or freelancers) to produce high-quality, on-brand assets. Excellent communication skills (both written and oral), with the ability to clearly articulate ideas and influence stakeholders. Strong organisational and project management skills, with meticulous attention to detail and proven ability to manage time and projects effectively. Experience in reporting and analysis, using dashboards and data to evaluate performance and provide actionable recommendations.

Desirable Experience

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Prior B2B marketing experience, ideally within the built environment, facilities, or compliance sectors. Proficiency with key marketing tools, including HubSpot (CMS, email automation, reporting), Google Analytics, LinkedIn, and Canva. Familiarity with partner marketplaces or directory listings. A degree in Marketing, Business, or Communications, or relevant industry certifications (e.g., HubSpot Academy, CIM).

What Makes You the Right Fit?

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We're looking for someone who is:

Proactive and Highly Organised:

You take ownership of tasks, manage multiple priorities with ease, and consistently follow through to deliver high-quality work.

A Collaborative Partner:

You're a natural team player with a customer-first mindset, skilled at building strong relationships and communicating clearly with partners and internal colleagues.

Analytical and Action-Oriented:

You're curious about performance, comfortable turning data and insights into actionable next steps, and always looking for opportunities to innovate and improve.

Additional Information

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All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. We are unfortunately not able to offer sponsorship. Documentary evidence will be required.

All offers are subject to satisfactory vetting and reference checks.

Our Benefits:

26 days holiday + Bank holidays + buy up to 5 days Private Medical insurance with BUPA Remote/Hybrid first policy Employee Assistance programme with WeCare Enhanced Family Friendly Benefits Gym Discounts and more!

Equal opportunities for everyone

Diversity and inclusion are our priorities, and we're ensuring we have lots of support so our people can grow at SFG20 and do their best work!


We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe and able to bring their whole self to work.


We're an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status.

If there's anything we can do to accommodate your specific situation, please let us know.