Job Description

About Us

SportsPro is a leading sports merchandise retailer dedicated to providing high-quality products to our customers. As part of our expansion, we are introducing the Hummel product line and seeking a talented and proactive Marketing Executive to join our team. This role involves close collaboration with the Marketing Manager and Marketing Director, with a focus on supporting the Marketing Manager in delivering impactful digital marketing initiatives.

Job Summary

The Marketing Executive will play a key role in executing digital marketing strategies, with an emphasis on eCommerce platforms--particularly Shopify. The ideal candidate will have experience in SEO/PPC alongside a proven track record in managing online campaigns.

Key Responsibilities

PPC:

Plan, create and execute ROI-focused performance advertising campaigns. Manage paid campaigns across a range of advertising platforms that include Google search/display/discovery, Bing and popular social platforms. Create and build data-driven audience targeting strategies. Direct and drive conversion rate optimisation strategies. Track daily, weekly, and monthly campaign performance and reporting.
SEO:

Implement SEO tactics across our range of websites Drive data-driven strategies, analysing key performance indicators to make informed decisions Collaborate with the marketing team and sales team to refine processes and introduce innovative approaches Showcase technical SEO expertise, performing audits and providing strategic recommendations Work closely with the rest of the marketing to ideate organic campaigns aligned with SEO best practices and be able to optimise content confidently

Preferred Skills

Keyword Research & Strategy: Identify and analyse relevant search terms to target in content, product pages, and metadata. On-Page Optimisation: Update and tweak page titles, meta descriptions, headers, and internal linking to improve rankings. Technical SEO Audits: Use tools like Screaming Frog, SEMrush, and Google Search Console to fix crawl errors, site speed issues, and indexing problems. Content Optimisation: Work with the wider marketing team to ensure blog posts, product descriptions, and landing pages are SEO-friendly. Backlink Building: Outreach to relevant sites for guest posts, partnerships, and high-quality link opportunities. Performance Monitoring: Track rankings, traffic, and conversions using Google Analytics, GA4, and SEMrush. Competitor Analysis: Keep an eye on what rival brands are doing and find opportunities to outrank them. SEO Reporting: Analyse data and provide insights on what's working, what's not, and what needs tweaking.
Job Type: Full-time

Pay: 30,000.00-32,000.00 per year

Additional pay:

Bonus scheme Performance bonus Yearly bonus
Benefits:

Company events Company pension Employee discount Free parking On-site parking Private medical insurance
Schedule:

Monday to Friday
Ability to commute/relocate:

Thirsk YO7 1QY: reliably commute or plan to relocate before starting work (required)
Education:

Diploma of Higher Education (preferred)
Experience:

SEO: 2 years (preferred) PPC: 2 years (preferred)
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: In person

Application deadline: 01/06/2025
Expected start date: 01/06/2025