Job Description

The Coach Travel Group is home to a growing family of well-respected coach operators across the UK. In the London and Southeast region, The Coach Travel Group owns and manages several distinct brands, including Stewarts Coaches, Horseman Coaches, and ReadyGroup.

We are looking for a confident and capable Marketing Executive to help lead the planning and execution of regional marketing activity across these businesses. This is a fantastic opportunity for a marketing professional with strong campaign delivery and content creation experience who wants to take more ownership, contribute creatively and work across multiple brands under one strategic umbrella.

This role will have a strong focus on tailoring group-wide campaigns for the London and Southeast audiences while preserving the individuality and reputation of each local operator.

Key Responsibilities

Campaign Planning & Execution

Plan and execute multi-channel marketing campaigns across the South East brands: Stewarts, Horseman, Readygroup and others. Adapt and deliver national campaign initiatives for regional use, ensuring consistency with each brand's tone and values. Own the marketing calendar for your region, including seasonal promotions, recruitment drives, local awareness activity and brand support. Manage campaign timelines, coordinate with external suppliers and ensure deadlines and budgets are met.

Content Creation & Communications

Write compelling copy for websites, email campaigns, social media, direct mail, brochures and advertising. Support brand storytelling and press release generation to raise the profile of each regional operator. Create, schedule and manage content for social media platforms. Contribute to the development of new campaign ideas and messaging that reflect the needs of both commercial and recruitment objectives.

Digital Marketing & Insights

Build and send marketing emails using Mailchimp (or equivalent), segmenting lists and tracking engagement. Upload and update website content during brochure launches and campaign activity. Monitor and report on campaign performance, drawing out insights and recommendations. Ensure all digital assets are accurate, up to date and aligned with brand standards.

Internal Collaboration & Stakeholder Support

Work closely with depot teams across the South East to understand business needs and identify local marketing opportunities. Liaise with suppliers, designers, media partners and printers to produce high-quality marketing materials. Support CTG Head of Marketing with reporting, internal communications and team coordination. Attend occasional meetings and events at depots in the region to support campaign rollouts and capture content.

Person Specification

Essential

2-3 years' experience in a marketing, communications or content-focused role. Excellent writing and editing skills across digital and print media. Proficient in managing social media platforms and using scheduling tools. Experience using Canva or similar design tools. Strong organisational skills, with the ability to manage multiple projects simultaneously. Self-motivated, proactive and able to work independently while contributing to a team. Good IT skills (Microsoft Office suite essential). Familiarity with Mailchimp or similar email marketing software. Understanding of SEO principles and campaign performance tracking tools.
Job Types: Full-time, Permanent

Pay: 35,000.00 per year

Work Location: In person