Job Description

Please submit a cover letter with your CV to be considered for this role.

The Root of It helps people to understand the causes of difficulties someone is experiencing and helps to address them. They use a number of brands to achieve this, such as The Mentoring School, Skills for Progress, the Association of Mental Health in Education amongst others. So far, our work has influenced the lives of over 10 million. The Marketing, Sales and PR Executive helps our team to make a difference to more people. This role will work with colleagues across our brands to promote our events and training with a specific focus on corporates and workplaces through courses, such as Mental Health First Responder.

We'll help you understand our ideal clients through customer avatars. By creating marketing campaigns for post, LinkedIn, social media or email, or by attending a conference for us, you will ensure that all of our publicity gives quality content and that our existing customers receive gold level service at all times.

Job description

The Marketing, Sales and PR Executive will:

Send out marketing emails to existing and new customers; Build content for (using software like Canva), and overseeing our social media (such as Facebook, X & LinkedIn) this will include interacting with our audience, growing our audience (such as utilising ads) and posting regular interesting content; Continually update our website - creating new and exciting content, amending any old content and sharing new case studies and testimonials; Contacting our happy customers via phone calls and emails for referrals and testimonials; Continually work on the internet optimisation (SEO, GEO, AEO) of our website to ensure we rank on the first page of Google; Craft and conduct customer surveys as and when new ideas and developments occur in the business; Attend exhibitions and events as and when required actively marketing the company and running prize draws; Track all marketing activity to determine effectiveness; To undertake any other duties as required.
This role is subject to a probation period.

Personal Specification

Qualifications

Educated to at least GCSE (A-C) level, including English and Mathematics.

Skills and knowledge

You will need to demonstrate:

A minimum of 2 years marketing experience; evidence of successfully creating and managing marketing campaigns; evidence of successful increase in web traffic using optimisation skills (e.g. SEO); experience with social media platforms; ability to create content using software (such as Canva); proficiency in video shooting and editing would be desirable; their enthusiasm; excellent communication skills; a hard working attitude, that they are prepared to put that extra effort in to make sure a job is done right first time; their own initiative; dedication; good time management and organisational skills; a flexible approach; good team working skills.

Benefits

Flexible work conditions, including during the school holidays Mental health training Mentorship and regular feedback for your professional growth
Confident that you can add value but not 100% sure you meet all the requirements? We treasure passion and eagerness to learn above certain professional skills. Whatever experience you have, please apply if this is a role that excites you.

Job Types: Full-time, Permanent

Pay: 27,800.00 per year

Benefits:

Company pension Flexitime
Ability to commute/relocate:

Southampton SO18 5RR: reliably commute or plan to relocate before starting work (required)
Experience:

Marketing: 2 years (required)
Work Location: In person