Job Description

Water Plus is proud to be the leading water retailer, dedicated to delivering exceptional customer service and making a positive impact within our communities. We foster an inclusive environment that values diversity, innovation, and high-quality performance, creating an exciting space for professionals eager to grow and contribute.

We're looking for a proactive and creative Marketing Executive to join our team. This role is perfect for someone who thrives on delivering impactful campaigns, creating engaging content, and using data-driven insights to optimise marketing performance. You'll collaborate across teams to ensure our marketing activity aligns with business objectives and reinforces our brand identity.

Key Responsibilities:

1. Campaign Planning & Execution: Lead or support the planning and delivery of marketing campaigns that drive engagement and meet commercial goals.
2. Content Creation & Messaging: Develop compelling content for digital and print channels, ensuring alignment with brand tone and audience needs.
3. Digital Marketing & Analytics: Monitor and analyse campaign performance, using insights to recommend improvements and maximise ROI.
Stakeholder Collaboration: Work closely with Sales, Product, and other teams to tailor messaging and ensure marketing supports business priorities.
4. Customer Insight & Engagement: Apply customer feedback and market insights to shape campaigns and improve relevance.
Brand Alignment: Ensure all marketing activity reflects our brand guidelines and strengthens brand identity.
5. Organisation & Delivery: Manage multiple projects effectively, delivering high-quality work on time and within budget.

What We're Looking For

1. Strong understanding of marketing principles and campaign management.
2. Excellent written and verbal communication skills.
3. Ability to analyse data and apply insights to optimise marketing activity.
4. Collaborative mindset with experience working across teams.
5. Highly organised with strong attention to detail.
6. Creative thinker who understands audience engagement and brand positioning.

Behavioural Competencies

1.Customer-focused with a drive to exceed expectations.
2. Results-oriented and able to work independently to deliver high-quality outcomes.
3. Strong problem-solving skills and sound judgment in decision-making.
4. Effective communicator and team player who can influence and build buy-in.
5. Demonstrates and lives our company values in all interactions.

Key responsibilities

Customer Communication Management Acquisition campaigns Content creation and personalisation Support telesales acquisition and retention activity Support internal communications

Why Join Us?

Opportunity to work on your own initiative to drive acquisition and retention
Collaborative and supportive team environment.
Professional development and growth opportunities.

Qualifications

- GCSE Maths and English grade 5/C or above - At least 2 years marketing experience - Marketing or business qualification at BTEC or Degree level

Essential knowledge & skills needed

Strong understanding of marketing principles and campaign management. Excellent written and verbal communication skills. Ability to analyse data and apply insights to optimise marketing activity. Collaborative mindset with experience working across teams. Highly organised with strong attention to detail. Creative thinker who understands audience engagement and brand positioning.

Desirable knowledge & skills

Here are the Highly Desirable key areas:
1. Marketing Fundamentals

Brand Strategy: Understanding positioning, messaging, and brand identity. Consumer Behavior: Insights into how and why customers make decisions. Market Research: Ability to interpret data and identify trends.
2. Digital Marketing

SEO & SEM: Search engine optimisation and paid search strategies. Social Media Marketing: Platform-specific strategies and analytics. Content Marketing: Storytelling, blogs, video, and influencer partnerships. Email Marketing: Segmentation, automation, and personalisation.
3. Data & Analytics

Marketing Metrics: ROI, CAC, CLV, conversion rates. Tools: Google Analytics, CRM systems, marketing automation platforms. Data Interpretation: Turning insights into actionable strategies.
4. Communication & PR

Media Relations: Building relationships with journalists and influencers. Crisis Communication: Managing brand reputation during challenges. Copywriting: Crafting compelling messages for different audiences.
5. Strategic Thinking

Campaign Planning: From ideation to execution. Budget Management: Allocating resources effectively. Competitive Analysis: Understanding market positioning.
Job Types: Full-time, Permanent

Pay: 25,000.00-28,000.00 per year

Work Location: In person