Job Description

The Marketing Executive plays a crucial role in supporting the company's marketing efforts. The role's key focus is on copywriting and content creation, organic social media and the ownership of internal communications. It is a varied role with the chance to learn skills across a variety of marketing channels.

Main Duties:

Update and maintain the content on the company's website in line with the strategic goals and SEO activity, including writing copy and blogs, creating articles, case studies, e-books and whitepapers Take ownership of the company's social media channels and the organic social media content within them as well as having input on the paid social media channels if/when required Take ownership of internal communication channels such as our newsletter and recognition boards Create email campaigns to customers and prospects, with input on email strategy from the Marketing Manager Create, organise, and manage assets, including videos and images, ensuring they are easily accessible and up-to-date Play a key role in business advocacy such as Trustpilot and Google review management and new advocacy initiatives Support the Marketing Manager and wider marketing team with things such as internal and external events and networking opportunities Regularly review market trends and conduct industry analysis, identifying new opportunities for growth and competitive advantage

Additional Duties

Get involved in the development and execution of marketing campaigns and initiatives, assisting with tasks such as campaign setup, tracking, and reporting Support the wider commercial team with existing customer marketing activities including customer opportunity analysis Provide administrative support to the marketing team as needed, such as coordinating meetings, maintaining project schedules, and managing marketing inventory Contribute strategically to team meetings and brainstorming sessions, offering creative ideas and insights to enhance marketing efforts Support in the production and editing of marketing imagery, videos and other multimedia content Attend networking events as a company representative

Key requirements

At least 2 years' experience in a marketing role, with a strong understanding of marketing principles and platforms Strong written and verbal communication skills with experience in copywriting and SEO practices Proficient in LinkedIn, Facebook and Instagram Experience in digital marketing channels including email and paid social media is advantageous but not required Previous experience of event attendance and management is advantageous but not required Strong ability to work both alone and as part of a time A confident person who is happy to get stuck in and support on a number of projects
Job Type: Full-time

Pay: 28,000.00-32,000.00 per year

Benefits:

Company events Company pension Discounted or free food Employee discount Free parking Health & wellbeing programme On-site parking Referral programme Store discount
Ability to commute/relocate:

Telford TF7 4QW: reliably commute or plan to relocate before starting work (required)
Experience:

Social media management: 2 years (required) Internal comms: 2 years (required) SEO: 2 years (required)
Work Location: In person