The role of Marketing & Communications Executive will lead the execution of our marketing strategy for each individual business/brand within our group, taking responsibility for campaign development to ensure consistency and clarity while growing brand equity and supporting business performance and revenue generation across all areas. The role will work across all relevant channels e.g. digital, social, CRM, websites and PR in addition to organising and participating in events balancing both day to day marketing activity and long-term brand growth.
This role will drive the group presence, improve lead generation, enhance digital presence, and position the company of In this position, you will:
Design and execute a cohesive marketing and communications strategy across all group businesses to enhance brand recognition and market share.
Ensure that marketing operations are aligned with business development objectives and overall organisational goals.
Take the lead in developing brand and content, establishing a consistent tone and aesthetic across all platforms.
Oversee all content management, including website content, to guarantee it is relevant, consistent, and up to date.
Plan and manage the marketing activity calendar, ensuring alignment with business plans and stakeholders across each division.
Create and enforce group-wide brand guidelines and sub-brand identities.
Oversee the development of websites across all business units, including any planned redesigns, prioritising SEO, user experience, and lead capture optimisation.
Implement SEO and SEM strategies, including local SEO and PPC campaigns.
Conduct industry-specific research, including competitor analysis, market trends, and membership opportunities within the industry.
Facilitate client engagement and loyalty through CRM-driven campaigns and newsletter programs.
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