Job Description

About Us

Join the UK's largest, family owned cycling retailer.

In 1968, Nicholas Thake, aged just 16, founded his first business, NJ Thake Cycles, where he bought, sold and repaired used bikes from his home. Opening his first bike shop in 1972 in Sawbridgeworth, the business developed into a family of more than 20 stores, adopting the name "The Cycle King"; in the early 80's. Hawk Cycles bicycle factory was acquired in 1994, continuing to manufacture quality, value cycles until 2010 then merging with Cycle King to create the online and physical retailer you see today.

This new role isto tactically drive forward the Cycle King marketing activity: retail communication, digital presentation, promotional campaigns, point of sale / merchandise, events and social media.

Role Overview

This is a hands-on, varied role perfect for a multi-skilled marketing creative wanting to gain fantastic experience in a growing business. You'll be responsible for delivering highly engaging social media content, eye-catching graphics, impactful point of sale and merchandise, engaging digital content, memorable events, and consistent brand messaging across all channels. You'll work closely with out-sourced marketing resources and retail teams to help stories stand out.

You will be responsible for ensuring the implementation of Cycle King brand across all platforms and channels is consistent and on brand, according to the brand guidelines.

Key Responsibilities

Design & Creative

Design and produce digital assets for the website - homepage, social media and email. Maintain and develop the brand's visual brand across all touchpoints both in store and online. Design and produce print including POS, posters, flyers and signage. Work with existing agencies, freelancers where required.

Retail

Work closely with the 20+ stores to ensure they have all the marketing assets they require.

Look at new ways to drive sales and engage new customers.

Bring the stores and digital proposition together to offer a consistent multi-channel proposition.

Digital & Social Media

Manage, optimise and report on all organic and paid social media (Instagram, Facebook, Linked In, Youtube), scheduling regular, on-brand posts and engage with followers. Drive community engagement within the cycle community. Explore new creative ideas to engage existing and future customers. Create engaging visual and written content to showcase new releases, events, and behind-the-scenes activity.
Track and report social media metrics and optimise performance. Constantly improve our customer and follower relationships.

Build, send and optimise consumer emails Update the website with new products, images, blogs and copy.

Content & Communication

Support with campaign implementation Write and publish blog posts, newsletter content, and press releases. Support with website updates and content management. Capture and edit photo/video content for digital campaigns.

Events & Promotion

Promote and help organise events, activations and collaborations. Design marketing materials for internal and external events. Liaise with partners, venues, and collaborators to promote shared campaigns.

General Marketing

Assist with packaging and POS design briefs and resulting procurement process.

Support product launches with creative ideas and campaigns. Interface with product, retail and online Commercial understanding to help drive results

What We're Looking For

At least 3 years marketing experience within retail with proven hands on results. Looking to build marketing experience in a growing, multi-channel business. Proven experience in marketing, preferably within the cycle, sports or branded products sectors. A strong advocate for marketing in the business and influential over how visible their needs and feedback are to all. Strong graphic design skills (Adobe Creative Suite or similar). Experience with updating websites - either Woocommerce or Shopify Excellent copywriting and storytelling ability and high standards in terms of the quality and consistency of what you release. Highly organised with a structured approach Social media savvy with an eye for content trends. Comfortable working independently in a small, agile team. Photography/videography skills are a bonus. Passion for cycling and being active is a big plus.
Job Types: Full-time, Permanent

Pay: 28,000.00-32,000.00 per year

Benefits:

Casual dress Company pension On-site parking Store discount
Work Location: In person