Marketing Lead – Growth & Brand

London, ENG, GB, United Kingdom

Job Description

Join the Web3 revolution at Ramp Network!


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A few words about us




At Ramp Network, we provide a powerful fiat <> crypto toolkit that enables anyone - from established brands to blockchain pioneers - to easily onboard their next million users into Web3.

Bridging the gap between today's financial system and the emerging crypto economy is our lifelong mission. Driven by our vision, sense of community, and passion for excellence, we relentlessly work to make this dream come true and bring Web3 to the mainstream.

From day one, our founders have built a purpose-led organisation where a culture of high performance, receptive minds, and collaboration is at the core. If you're looking to accelerate your career, grow at pace, and have a meaningful impact, you'll find a home at Ramp Network. We have huge ambitions and want people to join us on our quest to become a world-leading Web3 organisation.
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New Brand. New Product. Global Impact.





Ramp is entering a new era.



After establishing ourselves as a category-defining on-ramp in Web3, we're launching a

bold new consumer brand and product

-- one that makes

stablecoin payments instant, intuitive, and borderless

. Think PayPal or Venmo -- reimagined for a global, internet-native generation.



We're looking for a

Marketing Lead

to join us at launch -- owning both

growth and brand

from day one. You'll be our first dedicated marketer, with the autonomy to shape how we acquire, activate, and inspire users globally. This is a foundational role with a clear path to become our future

Head of Marketing

in the next 1-2 years as we expand out the marketing team and capabilities.

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Why This Role Matters





You won't be executing someone else's playbook -- you'll be writing your own.



As we launch a

new app, new name, and new voice

, you'll be the driving force behind how we show up in the world. From first impressions to ongoing engagement, you'll define how consumers and merchants discover, trust, and talk about us -- across geographies and channels.



This is your chance to build a category-defining brand at the intersection of

fintech, crypto, and global payments

-- with the speed, tools, and resources to move fast.

###


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? What You'll Lead





You'll own the marketing strategy end-to-end -- with full autonomy and support to move fast and scale smart:


Brand narrative & positioning

-- Craft and evolve a compelling, emotionally resonant brand that speaks to both consumers and merchants

Off-platform campaign execution

-- Plan and run high-impact campaigns across social, PR, partnerships, events, and influencer/affiliate channels

Top-of-funnel growth

-- Drive user acquisition and awareness across multiple regions and customer segments, especially in emerging markets

Trust-building initiatives and storytelling

-- Build credibility through testimonials, social proof, and community storytelling

Education & content

-- Simplify stablecoins and wallets through clear onboarding flows, FAQs, explainers, and lifecycle messaging. Make web 3 become web 2.

AI-native execution

-- Leverage AI tools (for copy, creative, automation) to operate with the efficiency and scale of a team of five Partner with product and design teams to ensure

acquisition, activation, and retention

are aligned across web and app

###

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What We're Looking For





You're a

strategic operator, creative thinker, and ambitious builder

-- ready to lead now, and scale fast.


###

? Must-Haves




7-10 years of experience

across growth, brand, or product marketing (ideally in B2C fintech, payments, or global consumer apps) Proven ability to lead

off-platform marketing campaigns

that drive acquisition and brand awareness across multiple channels Self-starter with a

track record of owning strategy and execution

end-to-end in fast-moving environments Experience driving

international growth

, ideally including emerging markets Excellent

storytelling and brand building

skills -- across content, messaging, and visual identity Confident using

AI tools

to own strategy through to delivery and accelerate content, creative, and campaign ops Hungry to grow into a

Head of Marketing role

within 1-2 years

Nice-to-Haves



Experience in

wallets, stablecoins, or crypto ecosystems

Comfort speaking to both

consumer and SMB/merchant audiences

Familiarity with

creator marketing, affiliates, or referral programs


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Why Join Us




Be the

foundational marketing hire

-- own brand and growth from the start Define and launch a new brand with a

clear mission and loyal user base

Work directly with

founders, product, and design

in a lean, fast-moving team Use cutting-edge tools to

scale smarter and ship faster

Help build a

consumer product with global financial impact

Clear path to grow into

Head of Marketing

as the company scales

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What's in it for you?




Competitive salary



Health and wellbeing


Private medical care package Dedicated time off for yearly health check-ups

Development and growth


Self-development and conference budget Internal workshops and activities supporting growth and mental health

Great working environment


Modern and comfy office in London, Warsaw, Wroclaw and Dublin Flexible hybrid working or remote working The best laptops and kit to work on Internal Tech meetups on-site and online Team socials funded by us
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Our Culture





We are fueled by a strong sense of community, purpose, and the drive to build a sustainable business. Together, we nurture a culture of high performance, low egos, receptive minds, and collaboration. We provide space for ambition, trust and empowerment to allow you to be your best self.



Our culture has been founder-driven from the start, it is defined by our shared values and behaviours, which are distinctly Ramp Network and represent the organisation that we have built. This is our recipe for success that we all believe in...this is how we will win!


Check out this

short video

to learn more about Life working at Ramp Network




Diversity and Inclusivity Statement



At Ramp Network, inclusivity and equality are core to our mission, and we strive to embed these values in every aspect of our operations. We believe that a diverse and inclusive workplace fosters innovation, collaboration, and success.



One of our core values, Radically Inclusive, is enacted daily. We create a space of belonging and support, fostering a tightly-knit team that embraces diversity in all its forms. Being different isn't just welcomed; it unites us and gives us our edge. We give space for all peculiarities, nerdiness, and quirkiness!



We are proud of the progress we have made as a fast-growing start-up, but we recognize that our journey is ongoing. We look forward to evolving our diversity, equity, and inclusion practices further in 2025 and beyond, creating a workplace where everyone can thrive.


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Job Detail

  • Job Id
    JD3181625
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, ENG, GB, United Kingdom
  • Education
    Not mentioned