Job Description

At Virgin StartUp, we're here to help founders start and thrive - and we're searching for a brilliant Marketing Lead to help us shout about it.
In this role, you'll shape and deliver our marketing strategy across both performance and brand - driving growth while building a brand founders trust and love. You'll lead activity across digital channels as well as offline touchpoints, bringing energy and creativity to everything we do. From strategy to hands-on delivery, you'll lead our marketing calendar, KPIs, team and budget - making sure our voice is clear, consistent and founder-first.
Our Virgin Family
Join the Virgin Group - a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.
Virgin Management, the heart of Virgin, nurtures the brand globally. Our diverse, 180-strong team in London and New York, supports every facet of the Virgin empire, including Virgin Unite, our entrepreneurial foundation, and Virgin Start-Up, empowering UK entrepreneurs. Working in synergy with various Virgin entities globally, our interests are as diverse as travel, health, music, media, finance, and space. Our unique work culture and commitments to purpose & sustainability unite us.
Virgin StartUp, born out of Virgin's entrepreneurial spirit in 2013, we're here to fuel the fire of the next generation of disruptors. As a not-for-profit, our mission is to propel start-ups to success. We offer advice, funding, mentorship, and training, creating a supportive community for every step of your journey. At Virgin StartUp, we transform business dreams into reality.
We're a huge brand, but not a huge team, which means we take a hands-on approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work.
Tell me more

• Define and lead Virgin StartUp's marketing strategy, setting direction, priorities and managing the campaign calendar.

• Oversee performance tracking and reporting, using insights to shape messaging, audience targeting and optimisation across channels.

• Manage the marketing budget, ensuring effective resource allocation to support strategic goals.

• Lead and support the marketing team, including line-managing the Content Producer and coordinating freelancers, agencies and contributors.

• Be the go-to marketing lead across the organisation, collaborating with teams across Start Up Loans, programmes, community and partnerships.

• Own delivery across all channels - from content and email to paid media, website, PR and social - ensuring a cohesive, founder-first voice.

• Drive multimedia content efforts, including podcast production, video content and event-led marketing.

• Champion innovation, staying ahead of trends, testing new formats, and spotting opportunities to improve reach and impact.

What you'll need

• Experience in a senior marketing role, with a strong track record of leading successful strategies and campaigns.

• Confident communicator and collaborator, able to influence stakeholders and bring ideas to life across all levels.

• Results-driven mindset, with proven success in achieving growth and engagement targets.

• Strong leadership and team management skills, with experience guiding in-house talent and external partners.

• Hands-on experience across channels, including digital, content, PR, paid media and budget management.

• Curious and self-starting, you take initiative, learn fast and enjoy making a role your own.

• Insight-led and data-savvy, using audience knowledge to shape more relevant, impactful marketing.

• Team player and trend-spotter, who shares knowledge, supports others - and ideally brings experience from a startup or founder-focused environment.

The extra details
Interested in this role? We're ditching the dusty old CV for something way cooler. The first stop on your journey with us will be creating your Vizzy profile. After you register your interest, we'll slide into your inbox with your exclusive Vizzy link - your golden ticket to showcasing why you're our Marketing Lead superstar.
Role type: Permanent
Location: This is a hybrid role based in London. While we come together as a full team 1-2 times per month, you're welcome to use the office more often. Some in-office time may be required for events, podcast production and other content or marketing activities.
Salary: 55,000 - 66,000 plus bonus - We're putting our salaries out there for everyone to see - no smoke and mirrors, just honest numbers. We'll offer a salary that matches your skills, always aiming for room to grow.
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we'll try to find a perfect match for you and us.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn't just a list - it's your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a "Screw it, let's do it pot" to enjoy being you, and a learning budget to fuel your curiosity. We've got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright. From electric vehicles to flexible volunteering, we're not just offering a job - we're inviting you to join a community that celebrates your whole self.
Closing date: 23rd June 2025
Some of the attributes that define a Virgin person just can't be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add 'Dyslexic Thinking' as a skill on LinkedIn. We truly value passion for Purpose and Sustainability, welcoming creative thinkers and innovators. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don't hesitate to let us know.
Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!