Job Description

- Marketing Lead

Location:

Office-based High Brooms Tunbridge Wells, Office based only Hybrid or remote is not available.

Salary

: 26,500 depending on experience

Reports to:

Directors / Senior Management

Company:

The Online Beauty Courses

If you are invited to interview you will be set a short interview task to complete for your interview.

About Us

The Online Beauty Courses is a growing digital education provider offering accredited beauty courses to students across the UK, Ireland, the US, and internationally. We deliver flexible, professional training that helps learners thrive in the beauty industry. We are seeking a creative and organised

Marketing Lead

to drive campaigns, manage partnerships, support content production, oversee SEO, and handle customer engagement from our Tunbridge Wells office.

Key Responsibilities

Campaign & Content Management

Plan and schedule monthly marketing campaigns, adapting to seasonal launches (e.g. Halloween, Christmas, Black Friday). Create engaging and high-quality content for newsletters, social media, and promotions using tools such as Mailchimp. Write, edit, and manage email marketing campaigns across multiple regions (UK, US, IE). Develop and manage automated email workflows for course launches and product promotions.

Partnerships & Affiliations

Build and maintain relationships with partner companies, affiliates, influencers, and media outlets (e.g. podcasts, magazines, radio). Negotiate collaborations, manage contracts/NDAs, and coordinate cross-promotions to increase brand exposure.

Course & Content Production Support

Liaise with video editors, designers, and freelancers to ensure timely delivery of content and course materials. Oversee quality control for course videos, step-by-step guides, and supporting documents. Coordinate AI-generated voiceovers and ensure brand consistency across all course materials. Work closely with the production team to finalise edits, add learning content, and prepare courses for launch.

Market & Trend Research

Conduct competitor analysis to identify market gaps and opportunities for new courses or marketing approaches. Monitor beauty and education trends to inform campaign planning and ensure content is current and relevant.

Brand & Campaign Development

Manage special campaigns such as The Beauty Awards(scheduling posts, creating assets, and coordinating announcements). Draft and execute promotional campaigns for new product and course launches, ensuring automations, assets, and links are tested and correct. Brief and collaborate with designers to produce marketing materials, including social templates, certificates, and promotional graphics.

SEO & Website Marketing

Manage SEO efforts to improve organic search visibility and website traffic. Research and implement relevant keywords, optimise on-page content, and monitor site performance. Analyse SEO data and adjust strategies to boost rankings and online visibility.

Student Engagement, Customer Service & GDPR Compliance

Provide professional, friendly, and timely customer service to students in person, via phone, and through email/social channels. Handle course enquiries, resolve common issues, and escalate matters where necessary. Ensure GDPR compliance across mailing lists, campaigns, and student communications. Grow, segment, and manage mailing lists to improve engagement, retention, and customer satisfaction.

Skills & Experience

Proven experience in digital marketing, ideally within online education, beauty, or lifestyle industries. Strong knowledge of SEO strategies, Google Analytics/Search Console, and keyword research tools. Proficiency in Mailchimp (or similar email marketing platforms) and social media scheduling tools. Excellent copywriting, editing, and content creation skills. Experience running campaigns across multiple regions (UK, US, IE) desirable. Strong organisational skills with the ability to juggle multiple projects and deadlines. Customer service experience with excellent communication and problem-solving skills. Knowledge of GDPR and compliance requirements for marketing. A collaborative, creative approach with the ability to adapt strategies based on performance data.

Salary & Benefits

Salary:

26,500 per annum

, depending on experience. Office-based role in High Brooms,

Tunbridge Wells

.

Hybrid or remote is not available.

Supportive team culture with opportunities for professional growth.
Job Type: Full-time

Pay: 26,000.00-26,500.00 per year

Work Location: In person