Job Description

Our mission and values

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Our Purpose

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heylo helps aspiring homeowners and renters find a place to call home

Our Mission

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Passion for the highest quality service to more and more customers, dedication to working in partnership with housing suppliers successfully and commitment to acting with integrity

Our Vision

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To be a leading privately owned residential provider in the UK with a reputation as the most respected and customer-centric

Position:

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Job Title:

Marketing Leads Sales Coordinator

Department:

Marketing & Communications

Location:

Leeds office

Reporting to:

Director of Marketing & Communications

Role Purpose

The Marketing Leads Sales Coordinator is a new and vital role within the team and has the potential to drive significant revenue generation from marketing leads for Heylo Housing. The role is responsible for guiding prospective buyers right from the beginning of the marketing journey, through to the nominated sales teams. The Marketing Leads Sales Coordinator will take complete ownership of the customer journey from the initial lead enquiry, through to qualifying the lead and then passing on to the various internal or external sales teams, while ensuring a smooth, informed, and customer-focused experience at every stage.



The role contributes to meeting monthly property viewing and lead generation revenue targets, strengthening relationships with customers, and supporting the promotion of our brand and proposition, all while embodying our commitment to delivering a standout customer experience.



Reporting to the Director of Marketing & Communications and working in close collaboration with wider teams across the business, this role offers a great opportunity for progression for the right candidate. The role is based in our busy central Leeds office.

Key Responsibilities and Accountabilities

Customer Engagement and Lead Conversion

Respond promptly to enquiries from potential buyers interested in Shared Ownership homes, ensuring a professional and informative first point of contact. Provide clear, accurate guidance on the Shared Ownership model, including eligibility, affordability, and how the scheme works in practice. Full training will be provided. Qualify leads based on affordability assessments, scheme criteria, and buyer readiness to progress. Guide prospective buyers through the early stages of their journey, from enquiry to internal or external sales teams, ensuring they understand the key steps and timelines involved. Maintain accurate records of buyer progression and communication using internal Zoho CRM systems.

Sales Progression and Communication

Maintain consistent communication with applicants throughout the initial marketing process, keeping them updated on progress and next steps. Respond to new enquiries within defined service level timeframes and ensure high-quality initial conversations Manage documentation and data capture to support compliance, audit, and post-sale reporting requirements. Deliver excellent customer service and build trust with applicants by being knowledgeable, responsive, and transparent.

Collaboration and Continuous Improvement

Work closely with colleagues across marketing, sales, legal, and customer service to ensure an aligned and seamless buyer journey. Stay informed about eligibility criteria, policy changes, and wider housing market trends relevant to Shared Ownership buyers.

Requirements:

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Person Specification Capabilities and Experience

Essential

Demonstrated experience in a customer-facing sales role, ideally within the housing or property sector. Proven ability to convert inbound leads into qualified prospects. Excellent communication skills with the ability to clearly articulate Heylo's proposition. Strong relationship-building skills with a track record of maintaining positive relationships throughout the sales process. Confident collaborating across teams to support a smooth and efficient initial lead progression process. Organised and responsive, with the ability to manage multiple leads, follow-ups, and documentation requirements efficiently.

Desirable

Knowledge of the shared ownership, affordable housing sector or general property market. Experience using CRM systems and sales tools to track, manage, and convert leads. Experience with Zoho would be particularly desirable but training will be provided. Experience contributing to process improvements within a lead generation environment.

Standard Responsibilities

Adopt and comply with Heylo values, policies and procedures, and regulatory frameworks.

No role profile can cover every issue that may arise within the post at various times.


The post holder is expected to carry out other duties from time to time, which are broadly consistent with those described. Duties may be changed, after discussion, to suit the operational requirements of heylo.

Organisational Competencies

We want to make Heylo a great place to work and a great organisation that really delivers for its customers. Our values guide how we work, every day. Everyone within the organisation is expected to demonstrate the following:

Innovation

- We will always be striving to improve the quality of our execution to improve our service to our customers and our returns for our business.

Results focused

- We enjoy providing affordable housing for highly satisfied customers leading to dynamic growth and sustainable profitability for our business.

Collaboration

- We work together as a team and communicate effectively with our partners, customers and stakeholders.

Integrity

- We will act with honesty and aim to meet the highest ethical standards in our dealings with our colleagues, customers and stakeholders and in full compliance with our regulatory obligations.

Respect

- We support each other and value the contribution and ideas of others

Other information:

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Salary and benefits

Salary:

26,000 + commission-based incentives

Hours of work:

Full-time 39 hours per week with the ability to work up to 60 days a year home working.We expect there to be a degree of flexibility, with some evening and weekend working as necessary.

Holiday:

25 days a year, plus English Bank Holidays



For full details of the benefits we offer, see here

Who are Heylo?

Our Purpose

- Heylo helps aspiring homeowners and renters find a place to call home

Our Mission

- Passion for the highest quality service to more and more customers, dedication to working in partnership with housing suppliers successfully and commitment to acting with integrity

Our Vision

- To be a leading privately owned residential provider in the UK with a reputation as the most respected and customer-centric

Additional information

The employer is ResiManagement Ltd. ResiManagement Ltd provide management services to the Heylo Housing Group Ltd.